Head of Performance Marketing

PT RADITYA ANUGERAH MEDIKA; Provinsi Bali; On-site; IDR 600,000,000 - 900,000,000; Full time

Benefits offered by this job

Annual performance bonus

Direct access to company leadership

High ownership and autonomy

Freedom to test new tools, AI and AI

Long-term Bali opportunity

Job summary

PT RADITYA ANUGERAH MEDIKA in Bali seeks a hands-on Head of Performance Marketing to lead digital acquisition, analytics and growth. You will work directly with Google Ads, Meta Ads, GA4, Google Tag Manager and our websites to drive sustainable growth and profitability.

This is a practical role requiring strong ROI focus and the ability to own performance marketing across the business from our Bali office, with AI-enabled testing and optimization.

Qualifications

• 5+ years of digital or performance marketing experience.
• Strong hands-on Google Ads and Meta Ads experience.
• Experience managing meaningful paid media budgets.
• Strong understanding of lead-generation businesses.
• Good knowledge of GA4, Google Tag Manager and conversion tracking.
• Strong commercial and analytical thinking.
• Experience with CRO and landing page optimisation.
• Fluent professional English.
• Based in Bali or willing to relocate.
• Available to work primarily from our Bali office.
• Strong practical use of AI tools.

Responsibilities

• Manage and optimise Google Ads and Meta Ads.
• Improve lead quality, conversion rates, CAC and ROAS.
• Analyse performance against actual leads, bookings and revenue.
• Manage GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Improve landing pages and website conversion rates.
• Build clear reporting and performance dashboards.
• Support SEO and website optimisation.
• Research competitors and identify growth opportunities.
• Manage external agencies or specialists when required.
• Use AI to improve analysis, reporting, research, creative testing and marketing workflows.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

CRO

Landing pages

AI tools

English

Tools

Looker Studio

Meta Pixel

WordPress

CRM software

Job description

We are an established Bali-based healthcare provider looking for a hands-on Head of Performance Marketing to lead digital acquisition, analytics and growth.

This is a practical, hands-on role. You should be comfortable working directly inside Google Ads, Meta Ads, GA4, Google Tag Manager and our websites.

The goal is simple: drive sustainable growth while improving marketing efficiency and profitability.

You will work closely with company leadership and take ownership of performance marketing across the business.

Key Responsibilities

• Manage and optimise Google Ads and Meta Ads
• Improve lead quality, conversion rates, CAC and ROAS
• Analyse performance against actual leads, bookings and revenue
• Manage GA4, Google Tag Manager, Meta Pixel and conversion tracking
• Improve landing pages and website conversion rates
• Build clear reporting and performance dashboards
• Support SEO and website optimisation
• Research competitors and identify growth opportunities
• Manage external agencies or specialists when required
• Use AI to improve analysis, reporting, research, creative testing and marketing workflows

What We're Looking For

• 5+ years of digital or performance marketing experience
• Strong hands-on Google Ads and Meta Ads experience
• Experience managing meaningful paid media budgets
• Strong understanding of lead-generation businesses
• Good knowledge of GA4, Google Tag Manager and conversion tracking
• Strong commercial and analytical thinking
• Experience with CRO and landing page optimisation
• Fluent professional English
• Based in Bali or willing to relocate
• Available to work primarily from our Bali office
• Strong practical use of AI tools

AI-Native

AI should already be a normal part of how you work.

You should be comfortable using tools such as ChatGPT, Claude, Gemini or similar platforms for:

• Campaign analysis
• Competitor research
• Reporting
• Data analysis
• Ad and landing page ideas
• SEO research
• Workflow automation
• Troubleshooting and problem-solving

You do not need to be an AI engineer, but we are looking for someone who actively uses AI to work faster and make better marketing decisions.

Advantageous Skills

• SEO and technical SEO
• WordPress or Squarespace
• Looker Studio
• Meta Conversion API
• Enhanced conversions
• Offline conversion tracking
• CRM and lead attribution
• Marketing automation

What We Offer

• Annual performance bonus
• Direct access to company leadership
• High level of ownership and autonomy
• Freedom to test new tools, AI and automation
• Long-term opportunity in Bali