Advocacy & Influence Manager

L'Oréal; Jakarta Pusat; On-site; IDR 279,000,000 - 558,000,000; Full time

Benefits offered by this job

Growth opportunities

Real responsibility

Inclusive culture

Societal impact

Job summary

L'Oréal, a global beauty leader, invites you to join as Advocacy & Influence (A&I) Manager for our Luxe Division. You will shape brand voice, build relationships with KOLs, media, and content creators to drive luxury awareness and market share.

You will create narratives, lead events, and use data like SOI to inform strategy. This role blends storytelling with analytics in a fast-paced, inclusive environment.

Qualifications

• Proven experience in building and maintaining relationships with KOLs and media.
• Strong project management skills from concept to execution.
• Excellent storytelling and communication abilities for engaging briefs.
• Analytical mindset to translate engagement data into business results.

Responsibilities

• Shape Brand Stories: Develop and execute end-to-end A&I strategies, creating personalized angles and communication briefs that resonate with the unique persona of each KOL and creator.
• Drive Strategic Engagement: Identify, build relationships with, and manage a diverse portfolio of KOLs, from mega-influencers to niche creators, ensuring they align with our brand's luxury identity.
• Lead Impactful Events: Oversee the full scope of PR, media, and KOL events, from initial concept and budget management to on-the-ground execution with agencies and event organizers.
• Master Data-Driven Decisions: Analyze performance metrics like Share of Influence (SOI) to inform your strategy, manage budgets effectively, and translate engagement data into measurable business results.

Skills

KOL relationships

Media relations

Project management

Storytelling

Analytics & budgeting

Job description

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

Hello, we’re L'Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Advocacy & Influence (A&I) Manager for our Luxe Division, you will be the architect of our brand's voice and presence in the market. You will craft compelling narratives and build strong relationships with Key Opinion Leaders (KOLs), media, and content creators to drive brand desire and market share. This is a chance to make a significant impact by blending creative storytelling with data-driven strategy.

In This Role, You Will

• Shape Brand Stories: Develop and execute end-to-end A&I strategies, creating personalized angles and communication briefs that resonate with the unique persona of each KOL and creator.
• Drive Strategic Engagement: Identify, build relationships with, and manage a diverse portfolio of KOLs, from mega-influencers to niche creators, ensuring they align with our brand's luxury identity.
• Lead Impactful Events: Oversee the full scope of PR, media, and KOL events, from initial concept and budget management to on-the-ground execution with agencies and event organizers.
• Master Data-Driven Decisions: Analyze performance metrics like Share of Influence (SOI) to inform your strategy, manage budgets effectively, and translate engagement data into measurable business results.

We Are Looking For

We are seeking a creative and strategic individual with an entrepreneurial spirit. You are a natural storyteller who thrives on building connections and can turn data into compelling business cases. You have a deep understanding of the luxury landscape and a talent for identifying the right voices to represent a brand.

You're a Great Match If You Possess

• Proven experience in building and maintaining relationships with KOLs and media.
• Strong project management skills, with the ability to manage events and campaigns from start to finish.
• Excellent storytelling and communication abilities to create engaging content briefs.
• Analytical mindset to manage budgets and connect influence metrics to business objectives.
• A keen sense of the luxury market and an eye for identifying emerging trends and talent.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference