[ID] Senior Affiliates Manager - CDMO

L'oreal Usa; Jakarta Timur; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

L’Oréal is seeking a Senior Affiliates Manager to lead the newly defined affiliates division, shaping a unified One L’Oréal strategy across brands and networks. You will drive performance-based campaigns, partner with top affiliates and networks, and deliver data-driven insights to scale our creator-led media across divisions.

You will operate with strategic autonomy, coordinating with brand, e‑commerce, and marketing teams to benchmark commissions, design GTM playbooks, and maximize ROI in the

Responsibilities

• Define and establish the role: lay the foundational blueprint for the affiliate division, mapping out clear roles, responsibilities, and success metrics for the entire organization.
• Architect and implement strategy: create a comprehensive, cross‑divisional strategy for affiliates to drive commercial success and establish the unified "One L'Oréal" mechanism.
• Design go‑to‑market playbooks: create and deploy playbooks that guide brands on best practices, content activation strategies, and commission/cost efficiencies.
• Lead market benchmarking: analyze market competition, commission structures, and industry trends to ensure L'Oréal remains highly competitive and cost‑effective.
• Drive performance and optimization: monitor, analyze, and optimize campaign performance with a sharp, data‑driven approach to maximize ROI and achieve ambitious business targets.
• Act as the central expert: partner with, influence, and mobilize brand, e-commerce, and marketing teams across all divisions to execute impactful, performance‑based campaigns.
• Nurture top‑tier relationships: own and cultivate strong partnerships with top affiliates, top‑tier affiliate networks, and best‑in‑class agencies to keep L’Oréal at the absolute forefront of the creator economy.
• Influence senior management: deliver data‑driven recommendations and performance reports to senior management on where to invest, how to win, and how to scale our affiliate ecosystem.

Skills

Affiliate marketing

KOL campaigns

Social commerce

Data analytics

TikTok expertise

Bilingual EN/ID

Job description

Are you obsessed with the creator economy and ready to turn social trends into massive commercial breakthroughs? If you have a passion for scaling performance-driven affiliate strategies on platforms like TikTok and want to shape how world-class beauty brands win in social commerce, joining L'Oréal might be the career-defining move you’ve been looking for!

We are looking for a strategic, highly analytical, and agile Senior Affiliates Manager to pioneer and lead our newly defined affiliates division. Operating as the strategic leader of our affiliate tribe (driving impact through massive cross‑functional influence with no direct reports), you will establish our unified "One L'Oréal" mechanism, analyze and benchmark market commissions, and serve as the ultimate expert scaling creator‑led media performance across all divisions.

Responsibilities

• Define and establish the role: lay the foundational blueprint for the affiliate division, mapping out clear roles, responsibilities, and success metrics for the entire organization.
• Architect and implement strategy: create a comprehensive, cross‑divisional strategy for affiliates to drive commercial success and establish the unified "One L'Oréal" mechanism.
• Design go‑to‑market playbooks: create and deploy playbooks that guide brands on best practices, content activation strategies, and commission/cost efficiencies.
• Lead market benchmarking: analyze market competition, commission structures, and industry trends to ensure L'Oréal remains highly competitive and cost‑effective.
• Drive performance and optimization: monitor, analyze, and optimize campaign performance with a sharp, data‑driven approach to maximize ROI and achieve ambitious business targets.
• Act as the central expert: partner with, influence, and mobilize brand, e-commerce, and marketing teams across all divisions to execute impactful, performance‑based campaigns.
• Nurture top‑tier relationships: own and cultivate strong partnerships with top affiliates, top‑tier affiliate networks, and best‑in‑class agencies to keep L’Oréal at the absolute forefront of the creator economy.
• Influence senior management: deliver data‑driven recommendations and performance reports to senior management on where to invest, how to win, and how to scale our affiliate ecosystem.

You have

• Extensive experience: at least 5 to 10 years of solid experience in the affiliate, KOL, and social commerce landscape, preferably within an FMCG, tech, or digital‑first company.
• Media performance background: a proven track record in media performance roles, demonstrating how social‑first strategies translate to direct business results.
• Social commerce expertise: a strong portfolio of driving sales and high engagement through performance‑based social media strategies, particularly on dynamic platforms like TikTok.
• Data & analytics command: strong proficiency in media analytics and e-commerce metrics, with a keen ability to turn complex performance data into clear, actionable business strategies.
• Bilingual communication: excellent written and verbal communication skills in both Bahasa Indonesia and English.
• Stakeholder management skills: highly comfortable working independently with minimal guidance as a solo leader, while showing a brilliant talent for managing, collaborating with, and influencing multiple cross‑functional stakeholders.

You are

• Entrepreneurial. Every single day, you spot opportunities to shake things up, challenge the status quo, and change the world for the better.
• Adventurous. You'll embrace challenges and changes in the fast‑moving digital landscape with fire in your belly and a great big smile on your face.
• Open. To new ways of doing things. To other people's (sometimes crazy) ideas. You champion collective intelligence.
• Respectful. Whether you're talking to our internal stakeholders, external agency partners, or top‑tier creators, you treat everyone with the same high level of respect.
• Ambitious. You crave success, love setting new market benchmarks, and we'll support you all the way.
• Only human. You'll screw up sometimes, but you have no fear of failure because you're smart enough to learn quickly from your mistakes and pivot fast.
• You. You're real. And you're true to yourself. We cherish and celebrate diversity, so you'll feel right at home whoever you are.