Luxe Advocacy & Influence Lead

L'Oréal; Jakarta Pusat; On-site; IDR 279,000,000 - 558,000,000; Full time

Benefits offered by this job

Growth opportunities

Real responsibility

Inclusive culture

Societal impact

Job summary

L'Oréal, a global beauty leader, invites you to join as Advocacy & Influence (A&I) Manager for our Luxe Division. You will shape brand voice, build relationships with KOLs, media, and content creators to drive luxury awareness and market share.

You will create narratives, lead events, and use data like SOI to inform strategy. This role blends storytelling with analytics in a fast-paced, inclusive environment.

Qualifications

• Proven experience in building and maintaining relationships with KOLs and media.
• Strong project management skills from concept to execution.
• Excellent storytelling and communication abilities for engaging briefs.
• Analytical mindset to translate engagement data into business results.

Responsibilities

• Shape Brand Stories: Develop and execute end-to-end A&I strategies, creating personalized angles and communication briefs that resonate with the unique persona of each KOL and creator.
• Drive Strategic Engagement: Identify, build relationships with, and manage a diverse portfolio of KOLs, from mega-influencers to niche creators, ensuring they align with our brand's luxury identity.
• Lead Impactful Events: Oversee the full scope of PR, media, and KOL events, from initial concept and budget management to on-the-ground execution with agencies and event organizers.
• Master Data-Driven Decisions: Analyze performance metrics like Share of Influence (SOI) to inform your strategy, manage budgets effectively, and translate engagement data into measurable business results.

Skills

KOL relationships

Media relations

Project management

Storytelling

Analytics & budgeting

Job description

L'Oréal, a global beauty leader, invites you to join as Advocacy & Influence (A&I) Manager for our Luxe Division. You will shape brand voice, build relationships with KOLs, media, and content creators to drive luxury awareness and market share.

You will create narratives, lead events, and use data like SOI to inform strategy. This role blends storytelling with analytics in a fast-paced, inclusive environment.