Marketing Activation Specialist

PT Korea Tomorrow & Global TSPM; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT Korea Tomorrow & Global TSPM in Jakarta seeks a marketing professional to create compelling content and manage end-to-end POSM and BTL campaigns. You will work with sales to align marketing with sales goals and monitor campaign performance to drive brand visibility.

The role demands strong analytical skills, stakeholder management, and the ability to supervise events, sponsorships, and promotional activities in a fast-paced environment.

Qualifications

• Minimum of 3 years of experience in Marketing, Communications, Business Management, or related field.
• Strong analytical skills with the ability to conduct SWOT analyses to support strategic decision-making.
• Solid understanding of the cigarette manufacturing process, including raw material sourcing, production, quality control, and finished goods distribution.
• Proven negotiation skills with the ability to establish and maintain strategic partnerships.
• Hands-on experience in planning and executing Below-the-Line (BTL) marketing campaigns, including events and activations.
• Strong communication, stakeholder management, and interpersonal skills to collaborate across teams.

Responsibilities

• Manage end-to-end POSM operations, including production administration, budget monitoring, inventory control, demand forecasting, allocation, and distribution.
• Conduct quality inspections of POSM and promotional merchandise to ensure standards.
• Manage the Image Recognition process, including data collection, analysis, and reporting.
• Develop, plan, and execute BTL campaigns (product launches, exhibitions, activations, roadshows, promotions).
• Coordinate event logistics, vendors, agencies, and internal stakeholders for campaigns.
• Build and maintain strategic relationships with sponsors and partners to maximize visibility.
• Monitor and evaluate campaign effectiveness via KPIs, feedback, and performance reports.
• Prepare post-activity reports with insights and recommendations for improvement.
• Collaborate with cross-functional teams to align marketing activities with business objectives.

Skills

Marketing Strategy

Content Creation

Brand Management

Campaign Management

Stakeholder Management

Job description

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Responsibilities

• Manage end-to-end POSM operations, including production administration, budget monitoring, inventory control, demand forecasting, allocation, and distribution to ensure timely delivery and cost efficiency.
• Conduct quality inspections of POSM and promotional merchandise (gimmicks) to ensure compliance with company standards and specifications.
• Manage the Image Recognition (IR) process, including data collection, analysis, and the preparation of regular reports for internal stakeholders.
• Develop, plan, and execute Below-the-Line (BTL) campaigns, including product launches, exhibitions, brand activations, roadshows, and consumer promotions, aligned with brand objectives.
• Coordinate event logistics, vendors, agencies, and internal stakeholders to ensure seamless event execution and successful campaign delivery.
• Build and maintain strategic relationships with sponsors and external partners to maximize brand visibility and foster mutually beneficial collaborations.
• Monitor and evaluate the effectiveness of BTL campaigns, sponsorships, and offline events by tracking KPIs, audience feedback, and campaign performance.
• Prepare post-activity reports with performance insights, analysis, and recommendations to support continuous improvement.
• Collaborate with cross-functional teams to ensure all marketing activities are executed in alignment with business objectives.

Qualifications

• Minimum of 3 years of experience in Marketing, Communication, Business Management, or a related field.
• Strong analytical skills with the ability to conduct SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses to support strategic decision-making.
• Solid understanding of the cigarette manufacturing process, including raw material sourcing, production, quality control, and finished goods distribution.
• Proven negotiation skills with the ability to establish and maintain strategic partnerships while achieving mutually beneficial outcomes.
• Demonstrated expertise in building and managing relationships with internal and external stakeholders to drive business objectives.
• Hands-on experience in planning and executing Below-the-Line (BTL) marketing campaigns, including event sponsorships, activations, and promotional initiatives to strengthen brand visibility.
• Strong communication, stakeholder management, and interpersonal skills with the ability to collaborate effectively across cross-functional teams.
• Ability to work independently, manage multiple priorities, and deliver results in a fast-paced environment.