Responsible for the day-to-day management and execution of assigned client accounts and projects. The Account Executive serves as a key point of contact between the agency and clients, ensuring projects are effectively coordinated from planning through completion. This role supports client servicing, builds strong business relationships, coordinates internal teams, and ensures client needs are understood and delivered in a timely and effective manner.
Key Responsibilities
- Manage the day-to-day execution and coordination of assigned client accounts and projects from planning through completion.
- Serve as a daily point of contact between the agency, clients, vendors, and partner agencies, ensuring smooth communication and collaboration.
- Build and maintain strong, professional relationships with clients, vendors, and relevant agency partners.
- Understand client business needs, requests, and expectations, and coordinate with internal teams to provide appropriate solutions.
- Manage and monitor the Profit & Loss (P&L) for assigned client accounts (Client Profitability), tracking project budgets, costs, and resource allocation to ensure agency profitability and financial health.
- Proactively identify and unlock new business opportunities within existing accounts by pitching proactive ideas, upselling value-added services, and cross-selling agency capabilities to drive organic revenue growth.
- Coordinate internal project status meetings, track project progress, follow up on action items, and ensure projects remain on schedule.
- Prepare accurate conference reports, meeting minutes, and project updates that clearly capture key discussions, decisions, and next steps.
- Proactively identify project issues and support problem-solving to keep deliverables, timelines, and budgets on track.
- Demonstrate a clear understanding of relevant market trends, industry developments, and key performance data, and translate insights into actionable recommendations for the team and the client and Monitor competitors and relevant market activities, and gather competitive intelligence, campaigns, materials, and other information to support client and team understanding.
- Ensure client requests are properly communicated, prioritized, followed up, and delivered according to agreed timelines.
Job Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Minimum of 2-3 years of experience in media planning or connection planning, preferably within an agency environment.
- Strong understanding and interest in the advertising and media industry, media channels, consumer trends on social media.
- Strong understanding of social media platforms.
- Proven track record of developing and executing successful integrated media campaigns.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication, presentation, and negotiation skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong client-facing skills with a focus on building and maintaining strong relationships.