Ticketing Strategy & Revenue Lead

Complex Asia; Hong Kong; Presencial; HKD 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

Complex is seeking a highly analytical and commercially driven Ticketing Manager to lead ticketing strategy, pricing optimization, revenue management, and ticketing operations across our festivals, live events, conferences, exhibitions, and fan experiences. The role drives revenue through data-driven pricing, product development, and inventory control.

The position partners with Sponsorship, Sales, Marketing, and Brand teams to develop integrated ticket-based products and experiences, and to

Formación

• Bachelor’s degree in the listed disciplines.
• 3–7 years of experience in ticketing, revenue management, pricing strategy, live events, or related industries.
• Strong analytical and problem-solving skills.
• Experience managing ticketing systems and event inventory.
• Advanced proficiency in Excel and data analysis.
• Excellent communication and stakeholder management skills.

Responsabilidades

• Develop and execute ticketing strategies to maximize attendance, revenue, and profitability.
• Design pricing frameworks and recommend pricing structures across event categories and audience segments.
• Analyze ticket sales performance, purchasing behavior, and market demand to optimize revenue outcomes.
• Develop forecasts and scenario planning models to support ticket sales targets and revenue projections.
• Monitor key performance metrics and recommend pricing adjustments throughout the sales cycle.
• Evaluate the effectiveness of promotional campaigns, discounts, and special offers.
• Conduct post-event analysis to identify revenue optimization opportunities for future events.
• Oversee day-to-day ticketing operations across all events and experiences.
• Ensure ticket inventory, allocations, release schedules, access codes, and promotional campaigns are properly configured and managed.
• Coordinate with customer service teams to ensure smooth handling of ticket-related inquiries and escalations.
• Develop and maintain ticketing policies, procedures, and operational best practices.
• Support event-day ticketing operations and customer access management when required.
• Serve as the primary business stakeholder for Complex's proprietary ticketing platform.
• Work with Product, Engineering, and Digital teams to enhance ticketing functionality and user experience.
• Define business requirements for ticket creation, pricing mechanisms, promotional codes, inventory controls, bundles, reporting and analytics.
• Identify opportunities to improve conversion rates, customer journey, and checkout performance.
• Participate in UAT and rollout of new platform features.
• Ensure ticketing capabilities align with commercial and operational objectives.

Conocimientos

Analytical skills

Problem solving

Excel & data analysis

Stakeholder management

Operational execution

Communication

Multi-project management

Ticketing systems experience

Educación

Bachelor's degree in Business, Marketing, Economics, Finance, Hospitality, Event Management, or related disciplines

Herramientas

Ticketing platforms (Ticketmaster, Universe, Eventbrite, AXS, Dice)

Power BI / Tableau / Looker / SQL

Descripción del empleo

Complex is seeking a highly analytical and commercially driven Ticketing Manager to lead ticketing strategy, pricing optimization, revenue management, and ticketing operations across our festivals, live events, conferences, exhibitions, and fan experiences. The role drives revenue through data-driven pricing, product development, and inventory control.

The position partners with Sponsorship, Sales, Marketing, and Brand teams to develop integrated ticket-based products and experiences, and to