Ticketing Manager (Revenue Strategy, Pricing & Operations)

Complex Asia; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Job summary

Complex is seeking a highly analytical and commercially driven Ticketing Manager to lead ticketing strategy, pricing optimization, revenue management, and ticketing operations across our festivals, live events, conferences, exhibitions, and fan experiences. The role drives revenue through data-driven pricing, product development, and inventory control.

The position partners with Sponsorship, Sales, Marketing, and Brand teams to develop integrated ticket-based products and experiences, and to

Qualifications

• Bachelor’s degree in the listed disciplines.
• 3–7 years of experience in ticketing, revenue management, pricing strategy, live events, or related industries.
• Strong analytical and problem-solving skills.
• Experience managing ticketing systems and event inventory.
• Advanced proficiency in Excel and data analysis.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute ticketing strategies to maximize attendance, revenue, and profitability.
• Design pricing frameworks and recommend pricing structures across event categories and audience segments.
• Analyze ticket sales performance, purchasing behavior, and market demand to optimize revenue outcomes.
• Develop forecasts and scenario planning models to support ticket sales targets and revenue projections.
• Monitor key performance metrics and recommend pricing adjustments throughout the sales cycle.
• Evaluate the effectiveness of promotional campaigns, discounts, and special offers.
• Conduct post-event analysis to identify revenue optimization opportunities for future events.
• Oversee day-to-day ticketing operations across all events and experiences.
• Ensure ticket inventory, allocations, release schedules, access codes, and promotional campaigns are properly configured and managed.
• Coordinate with customer service teams to ensure smooth handling of ticket-related inquiries and escalations.
• Develop and maintain ticketing policies, procedures, and operational best practices.
• Support event-day ticketing operations and customer access management when required.
• Serve as the primary business stakeholder for Complex's proprietary ticketing platform.
• Work with Product, Engineering, and Digital teams to enhance ticketing functionality and user experience.
• Define business requirements for ticket creation, pricing mechanisms, promotional codes, inventory controls, bundles, reporting and analytics.
• Identify opportunities to improve conversion rates, customer journey, and checkout performance.
• Participate in UAT and rollout of new platform features.
• Ensure ticketing capabilities align with commercial and operational objectives.

Skills

Analytical skills

Problem solving

Excel & data analysis

Stakeholder management

Operational execution

Communication

Multi-project management

Ticketing systems experience

Education

Bachelor's degree in Business, Marketing, Economics, Finance, Hospitality, Event Management, or related disciplines

Tools

Ticketing platforms (Ticketmaster, Universe, Eventbrite, AXS, Dice)

Power BI / Tableau / Looker / SQL

Job description

Complex is seeking a highly analytical and commercially driven Ticketing Manager to lead ticketing strategy, pricing optimization, revenue management, and ticketing operations across our portfolio of festivals, live events, conferences, exhibitions, retail activations, and fan experiences.

This role will be responsible for maximizing ticket revenue and attendance through data-driven pricing strategies, ticket package development, demand forecasting, and inventory management. The Ticketing Manager will also serve as the key stakeholder for the development and optimization of Complex's proprietary ticketing platform, ensuring our ticketing infrastructure supports business growth and enhances customer experience.

This is a unique opportunity for someone who enjoys the intersection of commercial strategy, consumer behavior, technology, and live event operations.

Key Responsibilities

• Develop and execute ticketing strategies to maximize event attendance, revenue, and profitability.
• Design pricing frameworks and recommend pricing structures across different event categories and audience segments.
• Analyze ticket sales performance, purchasing behavior, and market demand to optimize revenue outcomes.
• Develop forecasts and scenario planning models to support ticket sales targets and revenue projections.
• Monitor key performance metrics and recommend pricing adjustments throughout the sales cycle.
• Evaluate the effectiveness of promotional campaigns, discounts, and special offers.
• Conduct post-event analysis to identify revenue optimization opportunities for future events.

Ticket Product Development & Pricing

• Develop and manage ticket products, including:
• General Admission
• VIP Experiences
• Early Bird Offers
• Hospitality Packages
• Group Packages
• Multi-Day Passes
• Exclusive Fan Experiences
• Analyze the profitability and customer adoption of various ticket types and packages.
• Build and evaluate ticket bundle scenarios to identify the optimal balance between customer value and business profitability.
• Recommend ticket packaging strategies that drive higher spend per attendee while enhancing consumer experience.
• Continuously assess pricing competitiveness and market positioning.
• Partner with Sponsorship, Sales, Marketing, and Brand Partnership teams to develop integrated ticket-based commercial products.
• Evaluate opportunities to bundle tickets with:
• VIP experiences
• Hospitality offerings
• Brand activations
• Support commercial teams in developing revenue-generating ticket and experience packages for partners and sponsors.
• Provide financial and commercial analysis to support strategic ticketing decisions.

Ticketing Operations

• Oversee day-to-day ticketing operations across all events and experiences.
• Ensure ticket inventory, allocations, release schedules, access codes, and promotional campaigns are properly configured and managed.
• Monitor ticket sales activity and troubleshoot operational issues.
• Coordinate with customer service teams to ensure smooth handling of ticket-related inquiries and escalations.
• Develop and maintain ticketing policies, procedures, and operational best practices.
• Support event-day ticketing operations and customer access management when required.

Ticketing Platform Development

• Serve as the primary business stakeholder for Complex's proprietary ticketing platform.
• Work closely with Product, Engineering, and Digital teams to enhance ticketing functionality and user experience.
• Define business requirements for:
• Ticket creation and management
• Pricing mechanisms
• Promotional codes and discounts
• Inventory controls
• Ticket bundles and packages
• Reporting and analytics
• Identify opportunities to improve conversion rates, customer journey, and checkout performance.
• Participate in user acceptance testing (UAT) and rollout of new platform features.
• Ensure ticketing capabilities align with commercial and operational objectives.

Qualifications

Required

• Bachelor's degree in Business, Marketing, Economics, Finance, Hospitality, Event Management, or related disciplines.
• 3-7 years of experience in ticketing, revenue management, pricing strategy, live events, sports, entertainment, hospitality, aviation or related industries.
• Strong analytical and problem-solving skills.
• Experience managing ticketing systems and event inventory.
• Advanced proficiency in Excel and data analysis.
• Strong attention to detail and operational execution.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.

Preferred

• Experience with ticketing platforms such as Ticketmaster, Universe, Eventbrite, AXS, Dice, aviation ticketing platform like Trip.com, klook or similar systems.
• Experience in festivals, large-scale events, concerts, exhibitions, conferences, or consumer experiences.
• Familiarity with revenue management and pricing optimization methodologies.
• Experience working with digital product or software development teams.
• Knowledge of Power BI, Tableau, Looker, SQL, or other analytics tools.