Strategic Tourism Growth & Partnerships Manager

China Resources Longdation; Hong Kong; Presencial; HKD 600 000 - 900 000; Tempo integral

Resumo da oferta

China Resources Longdation is seeking a senior professional to lead Tourism Industry Research and Strategic Planning in Hong Kong. The role focuses on transforming market insights into business strategies, coordinating with government authorities and industry partners, and driving implementation across cultural tourism initiatives.

The incumbent will monitor industry trends, develop thematic products, and oversee event-driven promotional campaigns, leveraging a strong local network to advance

Qualificações

• Bachelor's degree or above in Tourism Management, Marketing, Cultural Industry Management, Public Policy, Business Administration or related discipline.
• Minimum 5 years of experience in cultural tourism, destination marketing, tourism development, creative industries, or related fields.
• Hands-on experience within Hong Kong's tourism industry with strong understanding of the local ecosystem and stakeholders.
• Experience in tourism product development, industry research, strategic planning, or large-scale marketing and promotional projects is highly preferred.
• Knowledge of Hong Kong tourism trends, market dynamics, and policy environment.
• Established network within Hong Kong's tourism industry, cultural and arts sectors, or government organizations would be an advantage.
• Language: Cantonese preferred; basic business English required for cross-border collaboration.

Responsabilidades

• Lead research, strategic planning, and business development initiatives in Hong Kong's cultural tourism sector.
• Monitor industry performance, trends, and policy developments to inform planning and budgeting.
• Develop tourism products, itineraries, and experiential programs from concept to execution.
• Collaborate with marketing teams and partners on promotional campaigns aligned with events.
• Manage relationships with government bureaus, tourism boards, industry associations, operators, and cultural groups.

Conhecimentos

Research

Strategic planning

Destination marketing

Event marketing

Stakeholder management

Partnership development

Formação académica

Bachelor's degree or above in Tourism Management, Marketing, Cultural Industry Management, Public Policy, Business Administration

Ferramentas

Descrição da oferta de emprego

China Resources Longdation is seeking a senior professional to lead Tourism Industry Research and Strategic Planning in Hong Kong. The role focuses on transforming market insights into business strategies, coordinating with government authorities and industry partners, and driving implementation across cultural tourism initiatives.

The incumbent will monitor industry trends, develop thematic products, and oversee event-driven promotional campaigns, leveraging a strong local network to advance