Global MICE Growth Lead

Hong Kong Tourism Board; Hong Kong; On-site; HKD 1,000,000 - 1,300,000; Full time

Job summary

Hong Kong Tourism Board is seeking a Senior Manager, Business Development, MICE to lead market analysis, strategy development and global outreach for Hong Kong as a premier MICE destination. You will drive cross‑functional collaboration with Worldwide Offices and local DMCs and hotels to convert opportunities into business wins.

The role requires a degree in business, marketing, tourism or hospitality and 10+ years in travel or MICE, including 3+ years in management, with strong English, Chinese

Qualifications

• Degree in business, marketing, tourism or hospitality.
• At least 10 years in travel, servicing, marketing or MICE, with 3+ years in a managerial role.
• Regional experience in Asia is advantageous.

Responsibilities

• Support the Director in market analysis and formulating business strategies to grow Meetings and Incentives segments and drive annual M&I overnight arrivals.
• Develop global marketing 1:1 and business development strategies to strengthen Hong Kong's brand as The World’s Meeting Place.
• Identify potential industries for the M&I segment, develop targeted strategies and outreach plans, drive performance to meet BPIs/KPIs, lead cross-WWO orchestration to convert opportunities.
• Set strategic directions and support Worldwide Offices to cultivate business leads for corporate meetings and incentive trips, drive bids to wins and ensure marketing activities achieve BPIs/KPIs.
• Lead and orchestrate the implementation of business plans and marketing activities to achieve set objectives efficiently.
• Engage and mobilize DMCs and hotels to submit applications under the Small-sized MICE Group Schemes, converting leads and achieving KPIs.
• Establish and foster relationships with travel industry partners and major stakeholders.
• Undertake other duties as directed by the Director.

Skills

Business development

MICE industry

Market analysis

Strategy development

Stakeholder management

Team leadership

English proficiency

Putonghua

Education

Degree in Business Administration/Marketing/Tourism/ Hospitality

Job description

Hong Kong Tourism Board is seeking a Senior Manager, Business Development, MICE to lead market analysis, strategy development and global outreach for Hong Kong as a premier MICE destination. You will drive cross‑functional collaboration with Worldwide Offices and local DMCs and hotels to convert opportunities into business wins.

The role requires a degree in business, marketing, tourism or hospitality and 10+ years in travel or MICE, including 3+ years in management, with strong English, Chinese