Senior Manager, Tourism Events & Product Innovation

Hong Kong Tourism Board; Hong Kong; On-site; HKD 900,000 - 1,600,000; Full time

Job summary

HKTB is seeking an experienced leader to formulate and implement tourism product development and event partnership strategies. You will curate, plan and deliver large-scale events end-to-end, ensuring alignment with global marketing campaigns and enhancing visitor experience.

You will identify partners, negotiate sponsorships, build strong stakeholder relationships and drive sponsorship opportunities while ensuring compliance and governance. Strong English and Chinese communication are essential.

Qualifications

• Bachelor’s degree in Business/Communication/Marketing/Tourism Management or related field.
• Minimum 10 years of relevant event, public relations or marketing experience in MNC/events industry preferred.
• Strong interest and expertise in event tourism/marketing/partnerships.
• Excellent communication and negotiation skills with stakeholders.

Responsibilities

• Formulate and implement comprehensive tourism product development and event partnership strategies.
• Plan and deliver large-scale events end-to-end aligned with global marketing campaigns.
• Identify and evaluate events, partners and sponsorship opportunities with strategic recommendations.
• Build relationships with government bureaux, public bodies, event organisers and partners to secure support.

Skills

Event management

Negotiation

Stakeholder relations

Strategic planning

Team leadership

Budgeting and finance

Communication

Analytical thinking

Education

Bachelor's degree in Business/Marketing/Tourism

Job description

HKTB is seeking an experienced leader to formulate and implement tourism product development and event partnership strategies. You will curate, plan and deliver large-scale events end-to-end, ensuring alignment with global marketing campaigns and enhancing visitor experience.

You will identify partners, negotiate sponsorships, build strong stakeholder relationships and drive sponsorship opportunities while ensuring compliance and governance. Strong English and Chinese communication are essential.