Manager, Corporate Development (Cultural Tourism Development & Strategic Partnerships)

China Resources Longdation; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

China Resources Longdation is seeking a senior professional to lead Tourism Industry Research and Strategic Planning in Hong Kong. The role focuses on transforming market insights into business strategies, coordinating with government authorities and industry partners, and driving implementation across cultural tourism initiatives.

The incumbent will monitor industry trends, develop thematic products, and oversee event-driven promotional campaigns, leveraging a strong local network to advance

Qualifications

• Bachelor's degree or above in Tourism Management, Marketing, Cultural Industry Management, Public Policy, Business Administration or related discipline.
• Minimum 5 years of experience in cultural tourism, destination marketing, tourism development, creative industries, or related fields.
• Hands-on experience within Hong Kong's tourism industry with strong understanding of the local ecosystem and stakeholders.
• Experience in tourism product development, industry research, strategic planning, or large-scale marketing and promotional projects is highly preferred.
• Knowledge of Hong Kong tourism trends, market dynamics, and policy environment.
• Established network within Hong Kong's tourism industry, cultural and arts sectors, or government organizations would be an advantage.
• Language: Cantonese preferred; basic business English required for cross-border collaboration.

Responsibilities

• Lead research, strategic planning, and business development initiatives in Hong Kong's cultural tourism sector.
• Monitor industry performance, trends, and policy developments to inform planning and budgeting.
• Develop tourism products, itineraries, and experiential programs from concept to execution.
• Collaborate with marketing teams and partners on promotional campaigns aligned with events.
• Manage relationships with government bureaus, tourism boards, industry associations, operators, and cultural groups.

Skills

Research

Strategic planning

Destination marketing

Event marketing

Stakeholder management

Partnership development

Education

Bachelor's degree or above in Tourism Management, Marketing, Cultural Industry Management, Public Policy, Business Administration

Tools

Job description

1. Tourism Industry Research and Strategic Planning

Responsible for conducting research, strategic planning, and business development initiatives within Hong Kong's cultural tourism industry. The incumbent should possess a deep understanding of the local tourism ecosystem, policy landscape, and stakeholder network, and be capable of transforming market insights into actionable business strategies and promotional initiatives. This role will also coordinate with government authorities, industry partners, and internal teams to drive implementation.

2. Industry Research and Strategy Development

Continuously monitor the overall performance and trends of Hong Kong's tourism industry, including visitor arrivals, source market developments, airline capacity, competitive destination dynamics, and government tourism policies (such as the strategic directions outlined in the Hong Kong Tourism Industry Development Blueprint 2.0). Prepare regular industry analyses and market intelligence reports to support management decision-making and annual business planning.

3. Tourism Product and Experience Development

Based on market research and target customer insights, develop tourism products, thematic itineraries, and experiential programs that showcase Hong Kong's unique characteristics. Areas may include arts and culture, neighborhood exploration, and extensions of major events and festivals. Drive projects from concept development through execution and evaluate product performance and market reception.

4. Event Marketing and Promotion Collaboration

Partner with internal marketing teams and external stakeholders to develop tourism-focused promotional campaigns aligned with major events and overarching marketing initiatives in Hong Kong. Enhance product visibility, customer engagement, and conversion in target markets through integrated marketing efforts.

5. Stakeholder and Partnership Management

Establish and maintain strong working relationships with the Culture, Sports and Tourism Bureau, Hong Kong Tourism Board, industry associations, tourism operators, cultural organizations, and community groups. Secure policy support, resource alignment, and collaborative opportunities. Identify potential strategic partners and explore co-marketing and resource integration initiatives.

Requirements

• Bachelor's degree or above in Tourism Management, Marketing, Cultural Industry Management, Public Policy, Business Administration, or a related discipline.
• Minimum 5 years of experience in cultural tourism, destination marketing, tourism development, creative industries, or related fields.
• Hands-on experience within Hong Kong's tourism industry, with a strong understanding of the local tourism ecosystem and key industry stakeholders.
• Experience in tourism product development, industry research, strategic planning, or large-scale marketing and promotional projects is highly preferred.
• In-depth knowledge of Hong Kong tourism trends, market dynamics, and policy environment.
• Established network within Hong Kong's tourism industry, cultural and arts sectors, or government organizations would be an advantage.
• Language Requirements: Proficiency in Cantonese is preferred. Basic business-level English communication skills are required, with the ability to support cross-border and international business collaborations.