Luxury Media Planner: Integrated, Data-Driven Growth (APAC)

Publicis Groupe Hong Kong; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

Publicis Groupe Hong Kong is seeking a driven media planner to develop and execute integrated media plans for luxury and premium brand portfolios across APAC. You will partner with Planning, Investment, Data and Client teams to deliver media solutions aligned with client objectives.

The role requires 3–5 years in a media/marketing environment, experience with luxury brands, and strong analytical, communication and presentation skills.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related discipline.
• 3–5 years of experience in a media or integrated marketing environment.
• Experience with luxury, premium, fashion, beauty or lifestyle brands preferred.
• Exposure to regional or APAC client accounts is an advantage.
• Strong understanding of media planning principles across offline and digital channels.
• Fluent in written and spoken English and Chinese (Cantonese and/or Mandarin).

Responsibilities

• Develop and execute strategic, integrated media plans for luxury brands.
• Collaborate with Planning, Investment, Data, and Client teams to deliver media solutions.
• Conduct competitive analysis, audience research, and market intelligence to generate actionable business insights.
• Manage campaign implementation and performance monitoring against KPIs.
• Build and maintain relationships with media partners, publishers, and vendors to identify opportunities.
• Provide day-to-day client servicing support and deliver high-quality client recommendations and presentations.
• Stay abreast of luxury consumer trends and industry developments to support strategic planning.

Skills

Media planning

Analytical skills

Communication skills

Presentation skills

Attention to detail

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Excel

PowerPoint

MS Office

Job description

Publicis Groupe Hong Kong is seeking a driven media planner to develop and execute integrated media plans for luxury and premium brand portfolios across APAC. You will partner with Planning, Investment, Data and Client teams to deliver media solutions aligned with client objectives.

The role requires 3–5 years in a media/marketing environment, experience with luxury brands, and strong analytical, communication and presentation skills.