Strategic Planning Lead - Integrated Media & Growth

iProspect Hong Kong Limited; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

iProspect Hong Kong Limited is seeking an experienced media planning leader to drive strategic planning across multiple accounts, translating business objectives into innovative, results-driven media strategies across digital, social and traditional channels.

You will mentor a team of planners, partner with media vendors and internal teams to ensure best-in-class campaign execution, and act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.

Qualifications

• Minimum 4 years’ experience in media planning within an agency environment.
• Proven experience leading integrated campaigns, with a strong digital-first mindset.
• Strong analytical capabilities with expertise in consumer insights, media strategy, and performance optimization.
• Excellent client management and stakeholder communication skills.
• Demonstrated ability to lead and develop high-performing teams.
• Fluent in English and Cantonese; Mandarin is a plus.

Responsibilities

• Lead strategic planning across multiple accounts, translating business objectives into innovative, results-driven media strategies.
• Drive integrated campaigns across digital, social, and traditional channels, maximizing platform effectiveness.
• Act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.
• Leverage consumer, market, and competitive insights to shape future-ready media strategies.
• Monitor and evaluate campaign performance, ensuring continuous optimization and effectiveness.
• Mentor and develop a team of planners, fostering a culture of excellence, collaboration, and innovation.
• Build strong partnerships with media vendors and internal teams to ensure best-in-class campaign execution.
• Contribute to the overall vision, innovation, and growth of the media practice.

Skills

Media planning

Integrated campaigns

Digital-first mindset

Client management

Stakeholder communication

Team leadership

Bilingual English Cantonese

Campaign optimization

Job description

iProspect Hong Kong Limited is seeking an experienced media planning leader to drive strategic planning across multiple accounts, translating business objectives into innovative, results-driven media strategies across digital, social and traditional channels.

You will mentor a team of planners, partner with media vendors and internal teams to ensure best-in-class campaign execution, and act as a trusted advisor to clients, delivering strategic recommendations and identifying growth opportunities.