Strategic Marketing Director - B2B Events Growth

Global Sources; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Global Sources is seeking a Senior Strategic Marketing Leader in Hong Kong to translate market intelligence into targeted marketing strategies, driving high-quality visitor acquisition and engagement for tradeshows. You will define segments, craft value propositions, and guide content across campaigns while collaborating with exhibitors and buyers.

The role emphasizes building partnerships, overseeing Demand Generation, and leading a team of Strategic Marketing Managers.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, International Relations, or Business.
• 8-10 years in B2B marketing, strategic marketing, or event marketing.
• Proven track record in developing marketing strategies and driving measurable outcomes.
• Experience managing teams (minimum 1-2 years preferred).
• Strong strategic thinking and commercial acumen.
• Ability to connect market insights with business outcomes.
• Advanced stakeholder management and leadership skills.
• Strong analytical and decision-making capabilities.
• Strong English and Chinese communication skills.
• Proficiency in CRM, marketing automation, and analytics tools.
• Experience with data-driven marketing and performance optimization.

Responsibilities

• Translate market intelligence and buyer insights into targeted marketing strategies for high-quality visitor acquisition.
• Define priority visitor segments and personas based on trends, exhibitor demand, and data.
• Develop value propositions and align event positioning with buyer needs.
• Identify high-growth sectors and focus areas for recruitment and content development.
• Set content direction and narrative frameworks across campaigns and channels.
• Build event partnerships to reinforce positioning and value propositions.
• Oversee campaign strategy across Demand Generation and Visitor Growth.
• Monitor KPIs and drive optimization based on data insights.
• Lead analysis of customer insights, advisory boards, and post-event data.
• Translate outcomes into strategic improvements and close-loop optimization.
• Act as bridge between Strategy and Marketing; align all functions on targets.
• Manage and mentor Strategic Marketing Managers; develop team capabilities.

Skills

Strategic marketing

Stakeholder management

Data analysis

Market insights

Campaign strategy

Audience segmentation

English-Chinese communication

Education

Bachelor’s or Master’s degree in Marketing/Communications/IR/Business

Tools

CRM

Marketing automation

Analytics tools

Job description

Global Sources is seeking a Senior Strategic Marketing Leader in Hong Kong to translate market intelligence into targeted marketing strategies, driving high-quality visitor acquisition and engagement for tradeshows. You will define segments, craft value propositions, and guide content across campaigns while collaborating with exhibitors and buyers.

The role emphasizes building partnerships, overseeing Demand Generation, and leading a team of Strategic Marketing Managers.