Strategic Marketing & Communications Lead

EX.IO; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Job summary

EX.IO in Hong Kong is seeking a versatile marketing and communications leader to develop and execute an integrated strategy across PR, social, SEO, and owned content.

You will own the social media presence end-to-end, drive SEO growth, craft press materials, and expand the Hong Kong media network across finance, tech, and digital assets. You’ll monitor trends and performance to optimise campaigns.

Qualifications

• 4+ years of experience in marketing, corporate communications, PR, or digital marketing in Hong Kong.
• Hands-on across PR, social media, and SEO with track record of growing owned channels.
• Established network with mainstream Hong Kong media across finance, technology, and digital assets.
• Excellent writing and storytelling skills in both Chinese and English, with a proven ability to produce professional content.
• A strong interest in FinTech, digital assets, and compliance, with the ability to translate complex topics into clear communications.
• A proactive, entrepreneurial self-starter with strong ownership and the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute an integrated marketing communications strategy across PR, social media, SEO, and owned content.
• Own the company’s social media presence end-to-end — content calendar, community growth, engagement, and performance analytics.
• Lead SEO strategy and execution, from on-site optimisation and content structure to keyword planning, driving measurable growth in organic visibility and traffic.
• Craft compelling communication materials — press releases, feature articles, thought-leadership pieces, and social copy — with a consistent brand voice across all channels.
• Build, maintain, and expand the Hong Kong media network across finance, technology, and digital asset publications; plan and coordinate media interviews, briefings, and contributed articles.
• Lead communications for key moments such as company events, product launches, and regulatory milestones.
• Safeguard and elevate the company’s brand image and reputation, including issues monitoring and crisis communications.
• Track industry trends, competitor activity, and channel performance to deliver actionable insights and continuously optimise marketing efforts.

Skills

Integrated marketing

PR

Media relations

Social media management

SEO strategy

Content creation

Hong Kong market knowledge

Job description

EX.IO in Hong Kong is seeking a versatile marketing and communications leader to develop and execute an integrated strategy across PR, social, SEO, and owned content.

You will own the social media presence end-to-end, drive SEO growth, craft press materials, and expand the Hong Kong media network across finance, tech, and digital assets. You’ll monitor trends and performance to optimise campaigns.