Global Social Media Lead — Content, Video & Ads

Yong Yin Coin (Hong Kong) Limited; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

San Gold Coins seeks a skilled Social Media Manager in Hong Kong to lead end-to-end social presence for brand markets. You will plan content, produce visuals and videos, engage communities, and optimize paid campaigns across platforms.

The role requires 3–5 years in social media or digital marketing, fluency in English and Chinese, strong design tools proficiency, and the ability to deliver on tight deadlines while staying ahead of trends.

Qualifications

• 3–5 years hands-on social media operations, content creation or digital marketing.
• Proficient in English and Chinese (written and spoken).

Responsibilities

• Social media account strategy and management across platforms.
• Graphic and copy content creation and calendar planning.
• Short-form video production: ideation, shooting and editing.
• Community management and audience engagement across channels.
• Paid advertising on Instagram/Facebook with campaign optimization.
• Data analytics and regular performance reporting.
• Execution with ongoing upskilling and platform feature adoption.

Skills

Social media management

Content creation

Video production

Community management

Paid advertising

Data analytics

Upskilling

Education

Bachelor's degree in Marketing/Communications

Tools

Photoshop

Illustrator

Canva

Premiere Pro

CapCut

Meta Ads Manager

GA4

Job description

San Gold Coins seeks a skilled Social Media Manager in Hong Kong to lead end-to-end social presence for brand markets. You will plan content, produce visuals and videos, engage communities, and optimize paid campaigns across platforms.

The role requires 3–5 years in social media or digital marketing, fluency in English and Chinese, strong design tools proficiency, and the ability to deliver on tight deadlines while staying ahead of trends.