Strategic Customer Insights & Market Intelligence Lead

Global Sources; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

Global Sources, based in Hong Kong, seeks a senior Market Intelligence leader to act as a focused strategic insight partner, delivering practical outputs across core product segments, ad hoc market research, and at-show programmes.

You will plan and deliver recurring intelligence reports, translate strategy into an annual output plan, and run customer insights programmes with clear leadership recommendations for show strategy and engagement.

Qualifications

• Bachelor’s degree or above in Marketing, Business, Statistics, Economics, Social Sciences, Data Analytics, or related discipline.
• 6-8 years’ relevant experience in market intelligence, customer insights, strategic research, consulting, business analysis, or B2B analytics.
• Excellent written and spoken English, Cantonese and Mandarin.
• Strong command of Excel and PowerPoint; proficiency with survey tools, SPSS, Power BI, Tableau, AI tools, and external market data sources preferred.

Responsibilities

• Lead, plan, develop and deliver recurring market intelligence reports for priority product segments aligned with business priorities.
• Translate strategy and market developments into a structured annual output plan.
• Develop and run customer insights programmes and deliver tracker updates, insight reports and recommendations for leadership and teams.
• Lead, design and conduct surveys, interviews, and focus groups for Hong Kong shows; govern questionnaire direction and reporting standards for overseas shows.
• Own the design, structure, and quality standards of all Market Intelligence materials and act as the senior advisor to stakeholders.
• Manage and deliver ad hoc market research studies and requests.

Skills

English proficiency

Cantonese

Mandarin

Education

Bachelor’s degree or above

Tools

Excel

PowerPoint

SPSS

Power BI

Tableau

AI tools

CRM

Web analytics

Job description

Global Sources, based in Hong Kong, seeks a senior Market Intelligence leader to act as a focused strategic insight partner, delivering practical outputs across core product segments, ad hoc market research, and at-show programmes.

You will plan and deliver recurring intelligence reports, translate strategy into an annual output plan, and run customer insights programmes with clear leadership recommendations for show strategy and engagement.