(Assistant) Customer Insights Manager

Global Sources; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

Global Sources, based in Hong Kong, seeks a senior Market Intelligence leader to act as a focused strategic insight partner, delivering practical outputs across core product segments, ad hoc market research, and at-show programmes.

You will plan and deliver recurring intelligence reports, translate strategy into an annual output plan, and run customer insights programmes with clear leadership recommendations for show strategy and engagement.

Qualifications

• Bachelor’s degree or above in Marketing, Business, Statistics, Economics, Social Sciences, Data Analytics, or related discipline.
• 6-8 years’ relevant experience in market intelligence, customer insights, strategic research, consulting, business analysis, or B2B analytics.
• Excellent written and spoken English, Cantonese and Mandarin.
• Strong command of Excel and PowerPoint; proficiency with survey tools, SPSS, Power BI, Tableau, AI tools, and external market data sources preferred.

Responsibilities

• Lead, plan, develop and deliver recurring market intelligence reports for priority product segments aligned with business priorities.
• Translate strategy and market developments into a structured annual output plan.
• Develop and run customer insights programmes and deliver tracker updates, insight reports and recommendations for leadership and teams.
• Lead, design and conduct surveys, interviews, and focus groups for Hong Kong shows; govern questionnaire direction and reporting standards for overseas shows.
• Own the design, structure, and quality standards of all Market Intelligence materials and act as the senior advisor to stakeholders.
• Manage and deliver ad hoc market research studies and requests.

Skills

English proficiency

Cantonese

Mandarin

Education

Bachelor’s degree or above

Tools

Excel

PowerPoint

SPSS

Power BI

Tableau

AI tools

CRM

Web analytics

Job description

This role acts as a focused strategic insight partner for the business, with emphasis on delivering practical and decision-ready outputs across core product segments, ad hoc market research, year-round customer insights, and at-show insight programmes.

Lead, plan, develop and deliver recurring market intelligence reports for priority product segments that are relevant and aligned with business priorities.

Translate business strategy, leadership priorities, market developments, and commercial needs into a structured annual output plan

Develop and run customer insights programme and deliver tracker updates, insight reports and clear recommendations for leadership, commercial, product, marketing, and show teams for future show strategy, customer engagement tactics, and experience improvement.

Lead, design and conduct surveys, interviews, focus groups for our Hong Kong shows; and provide governance on questionnaire direction, segmentation logic, and reporting standards for overseas shows.

Own the design, structure, and quality standards of all Market Intelligence materials and programmes; and act as the key Market Intelligence advisor to senior stakeholders.

Manage and deliver ad hoc market research studies and requests.

Requirements

Bachelor’s degree or above in Marketing, Business, Statistics, Economics, Social Sciences, Data Analytics, or a related discipline.

6-8 years’ relevant experience in market intelligence, customer insights, strategic research, consulting, business analysis, or B2B commercial analytics.

Experienced in leading complex research programmes, managing senior stakeholders, and guiding cross-functional decision-making. Prior team leadership experience is strongly preferred.

Excellent written and spoken English, Cantonese and Mandarin

Strong command of Excel and PowerPoint required; proficiency with survey tools, SPSS, Power BI, Tableau, AI tools, CRM or customer databases, web analytics, and external market data sources is preferred.

Strong strategic thinking with good business acumen, research planning and analytical judgement.

(Personal data collected will be used for recruitment purpose only.)

Unlock job insights

Broadcast Media, Entertainment and Publishing 101-1,000 employees

Founded in 1970, Global Sources has built a trustworthy B2B platform that serves buyers and suppliers online and offline. Its core business facilitate trade between suppliers and Global Sources’ community of

over 1.5 million professional buyers worldwide through trade shows (GlobalSources.com/exhibitions), online marketplaces (GlobalSources.com), the premier management magazine Chief Executive China (ceconline.com), apps and other virtual products.

For 50 years, Global Sources has been serving the B2B industry with a reliable and professional trade platform, which is highly trusted by our professional buyer and supplier community. More than 1.5 million international buyers, including 95 of the world’s

top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales

leads and win orders from buyers in more than 240 countries and territories.

Founded in 1970, Global Sources has built a trustworthy B2B platform that serves buyers and suppliers online and offline. Its core business facilitate trade between suppliers and Global Sources’ community of

over 1.5 million professional buyers worldwide through trade shows (GlobalSources.com/exhibitions), online marketplaces (GlobalSources.com), the premier management magazine Chief Executive China (ceconline.com), apps and other virtual products.

For 50 years, Global Sources has been serving the B2B industry with a reliable and professional trade platform, which is highly trusted by our professional buyer and supplier community. More than 1.5 million international buyers, including 95 of the world’s

top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales

leads and win orders from buyers in more than 240 countries and territories.

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