SME Lending Growth Lead - Assistant BD Manager

PeopleSearch Limited; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

PeopleSearch Limited, on behalf of a well-established bank in Hong Kong, is seeking an Assistant Business Development Manager to support SME lending growth. The role focuses on coordinating sales channels, marketing initiatives, and driving customer acquisition and cross-selling opportunities.

The ideal candidate holds a degree in Business Administration or Marketing and has 4–6 years of banking experience, with strength in campaign planning, communications, and stakeholder management.

Qualifications

• Degree holder or above in Business Administration, Marketing, or a related discipline.
• Strong communication and interpersonal skills.
• Analytical mindset with project-management capabilities.
• Experience planning and executing marketing campaigns is a plus.

Responsibilities

• Develop and execute business-development strategies and marketing plans to support SME lending growth.
• Coordinate branch, direct, and other sales channels to drive SME lending acquisition.
• Plan and implement end-to-end sales and marketing campaigns to acquire new customers and cross-sell products.
• Work with internal departments to ensure campaign launch and execution.
• Monitor campaign performance and provide insights for improvements.
• Conduct market and competitor analysis to identify trends and opportunities.

Skills

Communication

Interpersonal

Analytical

Project management

Education

Bachelor's degree in Business Administration/Marketing or related

Job description

PeopleSearch Limited, on behalf of a well-established bank in Hong Kong, is seeking an Assistant Business Development Manager to support SME lending growth. The role focuses on coordinating sales channels, marketing initiatives, and driving customer acquisition and cross-selling opportunities.

The ideal candidate holds a degree in Business Administration or Marketing and has 4–6 years of banking experience, with strength in campaign planning, communications, and stakeholder management.