Assistant Manager, SME Loan Acquisition

Leadingnation; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

A leading banking institution in Hong Kong is seeking a candidate for the position focused on growing the SME lending business. You will be responsible for executing business development strategies and coordinating marketing campaigns to achieve objectives. The ideal candidate has at least 5 years of experience in retail banking, strong communication skills, and a good command of both English and Chinese. This role offers a challenging work environment in a dynamic team setting.

Qualifications

• 5 years of experience in retail banking business, preferably with exposure to branch operations.
• Knowledge of banking products, operations, and marketing activities.
• Able to work under pressure and tight schedules.
• Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
• Good team player and detail oriented
• Able to work under pressure and tight schedule
• Good command of both written and spoken English and Chinese

Responsibilities

• Execute effective business development strategies to achieve business objectives.
• Coordinate sales channels and support units to grow SME lending business.
• Design and implement end-to-end sales and marketing campaigns.
• Work closely with all internal departments to gain their support for smooth program launch.
• Assess and incorporate latest regulatory and compliance requirements in execution.
• Proactively analyze competitors’ business and marketing activities to understand market trend.
• Monitor campaign response and prepare the program result tracking.
• Budget and expenses management (including invoice settlement).
• Assist to conduct regular sales performance review.

Skills

Communication skills

Interpersonal skills

Analytical skills

Marketing campaign management

Education

Degree in Business Administration, Marketing or related disciplines

Job description

Reporting to Manager of Business Loan Acquisition, you will grow SME lending business by coordinating channels and bank’s units, such as branches, direct channels, to promote different banking products and assist to formulate and launch effective marketing campaigns to deliver business targets.

Main Responsibilities:

• Execute effective business development strategies and marketing plans to achieve bank’s business objectives
• Coordinate sales channels and supporting units to grow SME lending business
• Assist to design, plan and implement end-to-end sales and marketing campaigns to acquire customers, increase product usage and cross‑selling to strengthen customers’ banking and transacting capabilities.
• Work closely with all internal departments to gain their support for smooth program launch.
• Assess and incorporate latest regulatory and compliance requirements in execution.
• Proactively analyze competitors’ business and marketing activities to understand market trend.
• Monitor campaign response and prepare the program result tracking.
• Budget and expenses management (including invoice settlement).
• Assist to conduct regular sales performance review.

Incumbent Requirements:

• Degree holder or above in Business Administration, Marketing or related disciplines
• 5 years of experience in retail banking business, exposure to branch operation is preferable
• Knowledge in overall banking products, operation & process flow, marketing activities, segment management and management skill
• Good communication & interpersonal skill, analytical and track record of effective marketing campaigns is an advantage
• Good team player and detail oriented
• Able to work under pressure and tight schedule
• Good command of both written and spoken English and Chinese

The position you are applying for falls under the Mandatory Reference Checking Scheme. You can learn more information by visiting the following link: https://www.hkab.org.hk/en/page/5/mandatory-reference-checking-scheme-phase-2

Please note that only shortlisted candidates will be notified.