Assistant Business development manager, SME lending, Bank

PeopleSearch Limited; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

PeopleSearch Limited, on behalf of a well-established bank in Hong Kong, is seeking an Assistant Business Development Manager to support SME lending growth. The role focuses on coordinating sales channels, marketing initiatives, and driving customer acquisition and cross-selling opportunities.

The ideal candidate holds a degree in Business Administration or Marketing and has 4–6 years of banking experience, with strength in campaign planning, communications, and stakeholder management.

Qualifications

• Degree holder or above in Business Administration, Marketing, or a related discipline.
• Strong communication and interpersonal skills.
• Analytical mindset with project-management capabilities.
• Experience planning and executing marketing campaigns is a plus.

Responsibilities

• Develop and execute business-development strategies and marketing plans to support SME lending growth.
• Coordinate branch, direct, and other sales channels to drive SME lending acquisition.
• Plan and implement end-to-end sales and marketing campaigns to acquire new customers and cross-sell products.
• Work with internal departments to ensure campaign launch and execution.
• Monitor campaign performance and provide insights for improvements.
• Conduct market and competitor analysis to identify trends and opportunities.

Skills

Communication

Interpersonal

Analytical

Project management

Education

Bachelor's degree in Business Administration/Marketing or related

Job description

Assistant Business Development Manager, SME lending, Bank

Our client is a well-established bank in Hong Kong, you will support the growth of the SME lending business by coordinating sales channels and internal teams, developing marketing initiatives, and driving customer acquisition and cross-selling opportunities.

Key Responsibilities

Develop and execute business-development strategies and marketing plans to support SME lending growth

Coordinate branch, direct, and other sales channels, as well as internal supporting teams, to drive SME lending acquisition

Plan and implement end-to-end sales and marketing campaigns to acquire new customers, increase product usage, and encourage cross-selling

Work closely with internal departments to ensure smooth launch and execution of campaigns and programmes

Monitor campaign performance, prepare results tracking, and recommend improvements based on response and business outcomes

Conduct market and competitor analysis to identify trends, opportunities, and areas for campaign enhancement

Incorporate relevant regulatory and compliance requirements into campaign planning and execution

Manage campaign budgets and expenses, including invoice settlement and cost control

Support regular sales-performance reviews and provide insights to improve business results

Requirements

Degree holder or above in Business Administration, Marketing, or a related discipline

4 - 6 years’ experience in banking, preferably with exposure to branch operations

Knowledge of banking products, operational processes, marketing activities, and customer-segment management

Strong communication, interpersonal, analytical, and project-management skills

Proven experience in planning and executing effective marketing campaigns is an advantage

Detail-oriented, collaborative, and able to work under pressure and tight timelines

Good command of written and spoken English and Chinese