Senior Regional Marketing Director, Greater China

Hengyu Wealth Management Limited; Hong Kong; On-site; HKD 1,800,000 - 3,400,000; Full time

Job summary

HengyuWealth Management Limited is a seasoned player in the insurance broker industry, servicing over 10,000 clients and partners. The role focuses on Greater-China marketing leadership, cross-border campaigns and regulator-aligned content governance across HK and Mainland China.

The Senior Director will lead a regional team, shape annual marketing plans, and partner with private and retail banking to deliver brand and event programs for high-net-worth clients in a compliant framework.

Qualifications

• Minimum 8 years of senior marketing management experience covering Hong Kong, Mainland China and Greater-China wealth-management market.
• In-depth knowledge of cross-border wealth-management marketing compliance under HK SFC and insurance broker rules.
• Familiar with cross-region content governance, seminar & roadshow compliance control; SFC licence preferred.

Responsibilities

• Design and execute Greater-China regional marketing strategy, covering Hong Kong and mainland China; align with corporate goals.
• Oversee regional marketing content system; ensure materials pass regulatory reviews before release; do not provide regulated financial advice.
• Manage regional marketing budget allocation; track KPIs; conduct market research and provide reports to senior management.

Skills

Cross-border marketing

Data analysis

Budget management

Team leadership

Regulatory compliance

Education

Bachelor’s degree or above

Tools

PowerPoint

Job description

HengyuWealth Management Limited is a seasoned player in the insurance broker industry, servicing over 10,000 clients and partners. The role focuses on Greater-China marketing leadership, cross-border campaigns and regulator-aligned content governance across HK and Mainland China.

The Senior Director will lead a regional team, shape annual marketing plans, and partner with private and retail banking to deliver brand and event programs for high-net-worth clients in a compliant framework.