Brand & Growth Director – Wealth Marketing

Hengyu Wealth Management Limited; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

HengyuWealth Management Limited in Hong Kong seeks a senior marketing leader to drive brand strategy, oversee content and events, and ensure regulatory compliance in all external materials. You will manage budgets, lead a multi-person team, and coordinate with partners to build the firm's industry reputation.

The role requires 8+ years of marketing leadership, fluency in Mandarin, Cantonese, and English, and a track record of high-net-worth branding.

Qualifications

• Bachelor's degree or higher; background in marketing, business administration, or related field preferred; at least 8 years of experience managing marketing teams.
• Fluent in Mandarin, Cantonese, and English; excellent written and oral proficiency in both Chinese and English; capable of drafting external corporate documents and content independently.
• Have successful brand marketing cases involving high-net-worth segments; experience in market budget management and multi-person team management.
• Proficient in the Office suite; skilled in PowerPoint presentations and data analysis; able to independently develop marketing strategies, evaluate campaigns, and report to management.
• Marketing compliance oversight; all regulated financial recommendations and product promotions must be carried out by licensed advisors.

Responsibilities

• Formulate overall brand and marketing strategy; lead brand positioning, corporate communication, PR, and industry reputation-building; align with group objectives.
• Oversee full lifecycle of marketing materials: brochures, proposals, seminar slides, digital content and social media copy; ensure compliance reviews and regulatory requirements before release.
• Plan and execute high-net-worth oriented offline seminars, roundtables, executive forums and industry events; coordinate venue, speakers, content and guest operations.
• Manage marketing budget allocation; track KPIs; conduct market and competitor analysis; output regular marketing performance reports for senior management.
• Lead, coach and develop internal marketing team; establish workflow for content review, version control and archiving.
• Liaise with external partners including media, event agencies, industry associations; collaborate with compliance and back-office teams to mitigate marketing risks.

Skills

Multilingual: Mandarin, Cantonese, and

Office suite

PowerPoint

Data analysis

Marketing strategy

Reporting

Brand marketing

Budget management

Team leadership

Regulatory compliance

Education

Bachelor's degree or higher in marketing, business administration, or related field

Job description

HengyuWealth Management Limited in Hong Kong seeks a senior marketing leader to drive brand strategy, oversee content and events, and ensure regulatory compliance in all external materials. You will manage budgets, lead a multi-person team, and coordinate with partners to build the firm's industry reputation.

The role requires 8+ years of marketing leadership, fluency in Mandarin, Cantonese, and English, and a track record of high-net-worth branding.