Head Of Marketing

Hengyu Wealth Management Limited; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

HengyuWealth Management Limited in Hong Kong seeks a senior marketing leader to drive brand strategy, oversee content and events, and ensure regulatory compliance in all external materials. You will manage budgets, lead a multi-person team, and coordinate with partners to build the firm's industry reputation.

The role requires 8+ years of marketing leadership, fluency in Mandarin, Cantonese, and English, and a track record of high-net-worth branding.

Qualifications

• Bachelor's degree or higher; background in marketing, business administration, or related field preferred; at least 8 years of experience managing marketing teams.
• Fluent in Mandarin, Cantonese, and English; excellent written and oral proficiency in both Chinese and English; capable of drafting external corporate documents and content independently.
• Have successful brand marketing cases involving high-net-worth segments; experience in market budget management and multi-person team management.
• Proficient in the Office suite; skilled in PowerPoint presentations and data analysis; able to independently develop marketing strategies, evaluate campaigns, and report to management.
• Marketing compliance oversight; all regulated financial recommendations and product promotions must be carried out by licensed advisors.

Responsibilities

• Formulate overall brand and marketing strategy; lead brand positioning, corporate communication, PR, and industry reputation-building; align with group objectives.
• Oversee full lifecycle of marketing materials: brochures, proposals, seminar slides, digital content and social media copy; ensure compliance reviews and regulatory requirements before release.
• Plan and execute high-net-worth oriented offline seminars, roundtables, executive forums and industry events; coordinate venue, speakers, content and guest operations.
• Manage marketing budget allocation; track KPIs; conduct market and competitor analysis; output regular marketing performance reports for senior management.
• Lead, coach and develop internal marketing team; establish workflow for content review, version control and archiving.
• Liaise with external partners including media, event agencies, industry associations; collaborate with compliance and back-office teams to mitigate marketing risks.

Skills

Multilingual: Mandarin, Cantonese, and

Office suite

PowerPoint

Data analysis

Marketing strategy

Reporting

Brand marketing

Budget management

Team leadership

Regulatory compliance

Education

Bachelor's degree or higher in marketing, business administration, or related field

Job description

HengyuWealth Management Limited isvery experienced in the insurance broker industry. We are servicing over 10,000 clients and business partners. We focus on financial planning services, family office planning and asset management. We are working with top tier private banking and retail banking toprovidea wide range of premium financing and saving products to cater our customerneeds. Our asset management team support us with EAM service.

1. A bachelor's degree or higher; a background in marketing, business administration, or a related field is preferred; at least 8 years of experience in managing marketing teams.

2. Fluent in Mandarin, Cantonese, and English; possesses excellent written and oral proficiency in both Chinese and English; capable of independently drafting external corporate documents and content related to activities.

3. Have successful brand marketing cases involving high-net-worth customer segments; possess experience in market budget management and multi-person team management.

4. Proficient in the Office suite; skilled in PowerPoint presentations and data analysis; capable of independently developing marketing strategies, evaluating the effectiveness of marketing campaigns, and reporting findings to management.

5. The position is responsible for marketing compliance oversight; all regulated financial recommendations and product promotions must be carried out by licensed advisors.

Job Responsibilities

1.Formulate overall brand and marketing strategy for the firm, lead brand positioning, corporate communication, public relations and industry reputation building, align with group business objectives.

2.Oversee full lifecycle of marketing materials development: brochures, proposal excerpts, seminar slides, digital content and social media copy. Ensure all marketing outputs pass compliance review and satisfy Hong Kong financial regulatory requirements before release. Shall not independently issue regulated financial advice or product recommendation.

3.Plan and execute high‑net‑worth oriented offline seminars, roundtables, executive forums and industry events; coordinate venue, speaker, content and guest operation; support business team for brand‑related client acquisition activities.

4.Manage marketing budget allocation, track performance KPIs, conduct market & competitor analysis, output regular marketing performance reports for senior management.

5.Lead, coach and develop internal marketing team; establish internal workflow for marketing content review, version control and document archive.

6.Liaise with external partners including media, event agencies, industry associations; collaborate with compliance, business and back‑office teams to mitigate marketing‑related regulatory and reputational risks.