Senior Officer, Loyalty Digital Experience

CHOW TAI FOOK JEWELLERY CO LTD; Hong Kong Island; On-site; HKD 480,000 - 720,000; Full time

Job summary

Chow Tai Fook Jewellery Group Limited is seeking a Senior Officer, Loyalty Digital Experience in Hong Kong to help plan and execute the Group’s loyalty marketing initiatives and partner activations. You will work closely with internal teams and external partners to deliver compelling, seamless member experiences across markets and touchpoints.

The role requires 3–5 years in loyalty marketing or related fields, a Bachelor’s degree in business/marketing, and strong coordination across channels.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or related discipline.
• 3–5 years in loyalty marketing, CRM, partnerships or related field.
• Experience coordinating promotional campaigns with external partners or agencies.

Responsibilities

• Support planning and execution of loyalty marketing campaigns and partner activations.
• Coordinate launch and delivery of partner benefits and member offers.
• Plan and execute member engagement campaigns and communications across channels.
• Monitor campaign performance and recommend improvements for future initiatives.
• Coordinate vendor and internal resources for loyalty projects.

Skills

Loyalty marketing

CRM

Partnerships

Campaign coordination

Digital channels

Education

Bachelor's degree in Business Administration or Marketing

Job description

Senior Officer, Loyalty Digital Experience

The Senior Officer supports the planning and execution of the Group loyalty marketing initiatives and partnership activations to drive member acquisition, activation and retention. The role works closely with internal stakeholders and external partners to deliver compelling, consistent and seamless member experiences across markets and touchpoints.

Key Responsibilities

Partnership & Member Engagement

• Support the development and execution of partnership initiatives that enhance the loyalty programme’s member value proposition and drive member engagement.
• Coordinate the launch and ongoing delivery of partner benefits, member privileges and exclusive offers.
• Plan and execute loyalty marketing campaigns and member engagement activations.
• Monitor and evaluate campaign and partnership performance, and recommend improvements for future initiatives where appropriate.

Member Communication Management

• Coordinate, monitor and review member communications across the Group via eDM, SMS, in-app content, push notifications and other relevant member touchpoints.
• Prepare communication briefs, develop and review content, and coordinate deployment with relevant teams to ensure accurate, on-brand and timely execution.
• Coordinate the Group’s member communication calendar to ensure messaging is aligned across markets and channels, while supporting local adaptation where required.

Business & Digital Experience Support

• Gather business and operational requirements from loyalty and partnership initiatives into clear briefs for IT and vendor teams.
• Support solution reviews, user acceptance testing (UAT), launch readiness and post-launch issue resolution for loyalty-related features, member benefits and campaigns.
• Coordinate the deployment of loyalty campaigns across relevant systems and member communication platforms.

Operations & Administration

• Support vendor, procurement and administrative processes related to loyalty marketing campaigns and partnership initiatives.
• Maintain accurate partnership records, campaign documentation, operational guidelines and reporting materials.
• Support ad hoc loyalty operations, cross-functional projects and administrative activities as assigned.

Requirements

• Bachelor's degree or equivalent in Business Administration, Marketing or a related discipline.
• 3-5 years of experience in loyalty marketing, CRM, partnerships, marketing communications, customer engagement or a related field.
• Experience coordinating promotional campaigns, member programmes or partnership initiatives, including working with external partners, vendors or agencies.
• Good understanding of digital customer engagement channels, including eDM, SMS, push notifications and app content.
• Experience gathering business requirements and collaborating with IT teams on system enhancements or digital initiatives.
• Strong project coordination, stakeholder management and relationship-building skills.
• Proficient in Microsoft Office applications, including Word, Excel and PowerPoint.
• Excellent command of written and spoken English and Chinese, with fluency in Cantonese and Mandarin.
• Proactive, detail-oriented and well-organised, with the ability to work independently and manage multiple tasks and deadlines.

Chow Tai Fook Jewellery Group Limited (SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.

Founded in 1929, the Group’s iconic brand "CHOW TAI FOOK" has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value etc.

Chow Tai Fook Jewellery Group Limited (SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.

Founded in 1929, the Group’s iconic brand "CHOW TAI FOOK" has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value etc.