Manager, Group Product Creation Planning

CHOW TAI FOOK JEWELLERY CO LTD; Hong Kong Island; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Chow Tai Fook Jewellery Group Limited is seeking a Manager, Group Product Creation Planning to lead strategic market analysis, define product mixes, and create line plans. You will coordinate cross-functional teams across design, production, marketing and retail to drive on-time launches and brand cohesion.

The role requires 8+ years in jewellery or accessories, with strong analytical and leadership skills. HK-based, full-time with global market scope and growth opportunities.

Qualifications

• Bachelor’s degree in Business, Merchandising or related field.
• 8+ years of progressive experience in jewellery or accessories.
• Experience bringing jewellery collections from concept to market.
• Proficiency in line plans, budgets and sales forecasting.
• Strong analytical ability to interpret sales data and market reports.
• Experience with PLM software and Power BI preferred.

Responsibilities

• Lead strategic planning and market analysis to identify opportunities.
• Define product mix, price points and materials for optimal margins.
• Create line plan by collection, category, price point and channel.
• Determine SKUs, launch timelines, and lifecycle plans.
• Brief designers and external partners with clear market briefs.
• Oversee development from sketch to 3D model and final sample.
• Ensure brand cohesion with DNA, quality and heritage.
• Conduct pricing analysis to justify price positioning.
• Forecast sales and inventory with retail teams.
• Coordinate production timelines and packaging specs.
• Present collections to marketing and retail teams.
• Analyze post-launch performance to inform future planning.

Skills

Strong analytical skills

Detail oriented

Education

Bachelor's Degree in Business/Merchandising

Tools

PLM software

Power BI

Microsoft Excel

Google Sheets

Job description

Manager, Group Product Creation Planning

The Product Manager will be responsible for developing and executing Group Product strategies that align with our business objectives and enhance our brand presence in the markets.

Key Responsibilities:

Strategic Planning & Market Analysis

Conduct Market & Trend Research: Analyze competitor offerings, consumer trends, sales data, and cultural shifts to identify opportunities.

Define the Product Mix: Plan the balance of categories (rings, necklaces, earrings), price points and materials to optimize sales and margin.

Create the Line Plan: Create product architecture by collection, category, price point, channel and store cluster.

Determine the number of SKUs, launch timelines, and lifecycle plans for each product.

Product Development & Creative Direction

Brief Designers & External Partners: Translate market strategy into clear creative briefs for designers. This includes target customer, price point, aesthetic, and technical requirements.

Manage the Development Cycle: Oversee the entire process from initial sketch/concept to 3D model, prototype and final sample. Act as the key liaison between design and other departments.

Ensure Brand Cohesion: Guarantee all new products align with the brand's DNA, quality standards and heritage.

Conduct Pricing Analysis: Analyze competitor pricing and perceived value to justify price positioning.

Forecast Sales and Inventory Levels: Collaborate with the retail planning & retail merchandising teams to project initial quantities and plan for replenishment of core items.

Production & Supply Chain Coordination

Technical Specs & Packaging: Oversee the creation of detailed tech packs for manufacturing and brief packaging development (boxes, pouches).

Timeline Management: Create and manage the critical path from design sign-off to production delivery, ensuring on-time launches.

Cross-Functional Collaboration & Go-to-Market

Present Collections Internally: Introduce new collections to marketing and retail teams, providing the key product narrative and selling points.

Support Marketing & Visual Merchandising: Provide product information and assets for campaigns, websites, catalogs, and in-store displays.

Analyze Performance: Post-launch, analyze sales data, best/worst sellers and customer feedback to inform future planning and potential line adjustments.

Requirements:

Bachelor's Degree or equivalent in Business, Merchandising or related field.

8+ years of progressive experience in the jewellery, or accessories industry.(Luxury background is a plus)

Familiar with Mainland China, Hong Kong, Macau and SEA market is a plus.

Direct experience in bringing jewellery collections from concept to market is essential.

Proficiency in creating and managing line plans, budgets and sales forecasts.

Strong analytical skills with the ability to interpret sales data and market reports.

Experience with PLM (Product Lifecycle Management) software and Power BI is preferred.

Advanced skills in Microsoft Excel/Google Sheets (pivot tables, complex formulas).

Highly organized, detail-oriented and able to manage multiple complex timelines under pressure.

Ability to troubleshoot development, production or costing issues proactively.

Chow Tai Fook Jewellery Group Limited (SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.

Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long-standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value etc.

Sheung Wan, Central and Western District, HK