Senior Executive, Event & Partnership

Eternal; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Benefits offered by this job

Performance bonuses

Generous vacation days

Medical benefits

Staff purchase discounts

Career advancement opportunities

Job summary

Eternal in Hong Kong is seeking a CRM and loyalty program specialist to develop strategic partnerships, drive customer retention, and elevate brand experiences in the luxury retail sector. You will manage day-to-day partnership and event activities, coordinate VIP activations, analyze program performance, and collaborate with Retail, Marketing, Training, and PR teams.

Fluent English, Cantonese, and Mandarin are required.

Qualifications

• Bachelor's degree required.
• 2–3 years of experience in strategic partnerships, loyalty program management, event management, or CRM.
• Fluent in English, Cantonese, and Mandarin.

Responsibilities

• Manage day-to-day partnership and event activities, including campaigns management and VIP activations.
• Coordinate vendor management, logistics and cross-functional collaboration with Retail, Marketing, Training and PR teams.
• Analyse loyalty program performance and maintain CRM data to drive customer engagement and retention.

Skills

Strategic partnerships

CRM & loyalty

Event planning

Data-driven decision making

Excel reporting

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

In this role, you will support Customer Relationship Management (CRM) initiatives by assisting in the development and strengthening of customer loyalty and driving long-term retention through strategic partnerships, data-driven engagement, and elevated brand experiences.

The role will be responsible for managing day-to-day partnership and event activities, including overseeing strategic collaborations, member communications, campaigns management, and coordinating clienteling events. You will work closely with the Retail, Marketing, Training, and PR teams to deliver meaningful touchpoints across the customer journey — from new customers to loyal VIP clients. This is a great opportunity for an individual who enjoys blending strategic thinking with creative ideas in the dynamic luxury retail industry.

You will assist in managing strategic partnerships with financial institutions, luxury lifestyle brands, insurance companies, and other premium partners to support the growth of the group's loyalty program, with a focus on engaging high potential targeted customers. You will plan and implement day-to-day events, promotions, and commercial activities for the loyalty program, coordinate VIP activations, exhibitions and workshops, manage vendors and logistics, analyse event effectiveness and propose improvements. You will support customer lifecycle activity planning for high-value members, maintain CRM system data, track loyalty program performance, and collaborate cross-functionally to enhance customer experience. You will also carry out ad hoc projects and duties as assigned by supervisor.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field
• 2-3 years of experience in strategic partnership, loyalty program management, event management, or CRM, preferably in luxury retail, shopping mall sectors, fashion, beauty, or customer engagement roles with exposure to high potential targeted customers
• Strong communication and coordination skills, with the ability to assist in identifying and developing partnership opportunities
• Proven experience in planning, coordinating, and executing events, masterclasses, and workshops, including vendor management and logistics
• Familiarity with customer lifecycle management, including acquisition, engagement, and retention strategies, with a focus on data-driven decision-making and customer segmentation. Proficiency in Excel or other reporting tools for data interpretation and insight generation
• Strong verbal and written communication abilities for stakeholder engagement, team briefings, and clear reporting
• Proven ability to manage projects from conception to completion, ensuring timely delivery and effective coordination
• Fluent in written and spoken English, Cantonese, and Mandarin
• Proactive, detail-oriented, analytical, and results-oriented, with the ability to contribute to improving customer engagement and partnership outcomes

Our company is committed to providing equal opportunities to all qualified job applicants.

We offer performance bonuses, annually increasing vacation days, and various types of leave, including birthday leave, marriage leave, compassionate leave, and adoption leave.

Our comprehensive medical benefits include outpatient care, hospitalization, and dental services.

Additionally, we provide quarterly free goods, staff purchase discounts, career advancement opportunities, and a competitive salary for the right candidate.

All personal data collected will be handled with strict confidentiality and used solely for recruitment purposes. Unsuccessful applications will be disposed of after three months.

Applicants have the right to access and amend the personal data submitted in their application. For any inquiries regarding personal data, please contact the Human Resources Department.