Assistant Manager, Client Activation

CHOW TAI FOOK JEWELLERY CO LTD; Hong Kong Island; On-site; HKD 480,000 - 640,000; Full time

Job summary

Chow Tai Fook Jewellery Group Limited in Hong Kong is seeking an Assistant Manager, Client Activation to translate and execute the brand’s global/group marketing strategies across Hong Kong and Macau.

This role focuses on seamless campaign implementation, hands-on event operations, VIC suite/salon management, vendor relations, and bespoke VIP activations aligned with brand guidelines and local commercial goals.

Qualifications

• Bachelor’s degree in Marketing, Event Management, Hospitality, Communications, or a related discipline.
• Minimum 3–5 years of progressive experience in event execution, marketing implementation, VIP/VIC salon management, or client activation—preferably within luxury retail, high-end hospitality, or private banking in HK/Macau.

Responsibilities

• Translate and execute annual group marketing directions, 360° global campaigns, and regional initiatives across HK and Macau.
• Lead on-site event execution and VIP/VIC suite management to deliver premium client experiences.
• Source, negotiate, and manage third-party vendors within budget.
• Prepare post-event performance decks with KPIs, ROI, sales impact, and improvement plans.
• Design executive-ready PowerPoint decks and activation proposals outlining targets and reporting templates.

Skills

Vendor management

Budget management

Project management

English and Cantonese communication

Education

Bachelor’s degree in Marketing

Tools

Adobe Photoshop

CRM systems

MMS/e-invites platforms

PowerPoint

Job description

The Assistant Manager, Client Activation is responsible for translating and executing the brand’s global/group marketing strategies across the Hong Kong and Macau markets. This role focuses on seamless campaign implementation, hands‑on event operations, VIC suite/salon management, vendor relations, and delivering bespoke VIP activations aligned with brand guidelines and local commercial goals.

Key Responsibilities:

Group Strategy Alignment & Local Market Execution:

Translate and execute annual group marketing directions, 360° global campaigns, and regional initiatives across all retail stores, VIP salons, and event venues in Hong Kong and Macau.

Adapt group guidelines into tailored local activations for major seasonal moments (e.g., collection launches, Chinese New Year, Christmas).

Design executive‑ready PowerPoint decks and activation proposals outlining ROI targets, KPIs, and post‑event reporting for leadership approvals.

Deliver detailed post‑event performance decks for regional stakeholders, assessing performance against KPIs, sales conversion, and actionable improvement plans.

Event Operations & Production Management:

Source, negotiate, and manage third‑party vendors, production houses, and high‑end venue partners across Hong Kong and Macau within budget.

Manage production timelines, print deliverables, and spatial setups, conducting strict quality checks to ensure brand compliance.

Coordinate with internal retail operations, visual merchandising, product, and store teams for smooth event logistics and product integration.

Lead on‑site event execution across venues to ensure operational efficiency, seamless flow, and premium VIP client engagement.

VIP / VIC Suite Management & Client Engagement:

Manage the operational setup, event schedules, visual standards, and overall client experience for the private VIP suite.

Plan and curate high‑touch, bespoke VIC hospitality services (F&B, bespoke gifting, specialized workshops), and exclusive store activations.

Partner closely with Store Managers and Client Relationship Managers to drive VIC turnout, personalize private suite experiences, and optimize client retention and conversion.

Guest Invitations, RSVP & Door Gifts:

Direct regional guest invitation lists, manage digital invitations (e‑invites/MMS), printed invitations, on‑site RSVP, and track real‑time attendance confirmations.

Source and coordinate door gifts, VIC appreciation gifts, and bespoke client gifting concepts in line with brand guidelines and budget allocations.

Visual Design & Presentation Assets:

Utilize Adobe Photoshop to adapt regional marketing collateral and format localized event assets.

Oversee localized invitation assets (e‑invites, MMS content, printed cards) and event signage, upholding strict brand guidelines across both markets.

Requirements:

Bachelor’s degree in Marketing, Event Management, Hospitality, Communications, or a relevant discipline.

Minimum 3–5 years of progressive experience in event execution, marketing implementation, VIP/VIC salon management, or client activation—preferably within luxury retail, high‑end hospitality, or private banking covering Hong Kong and/or Macau.

Demonstrated expertise in managing VIP client expectations and delivering high‑end salon/suite hospitality experiences.

Strong ability to interpret regional/group brand directives and turn them into flawless local operational plans.

Excellent vendor management, negotiation, and budget management skills across HK and Macau networks.

Strong organizational and project management skills with the ability to manage multiple regional activations simultaneously.

Advanced proficiency in Microsoft PowerPoint to create executive‑level presentation decks, strategic proposals, and reporting templates.

Proficiency in Adobe Photoshop for graphic adaptation, localized artwork, and visual mood boards.

Experience with CRM systems, digital invitation platforms (MMS/E‑invites), and guest tracking tools.

Excellent command of both written and spoken English and Cantonese. Fluency in Mandarin is a strong plus.

Weofferexcellentcareeropportunities,attractiveremunerationpackage&benefitstotherightcandidate.

Chow Tai Fook Jewellery Group Limited (SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.

Founded in 1929, the Group’s iconic brand "CHOW TAI FOOK" has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long‑standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value etc.

Chow Tai Fook Jewellery Group Limited (SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011.

Founded in 1929, the Group’s iconic brand "CHOW TAI FOOK" has become an emblem of tradition, celebrated for its bold designs and an unwavering attention to detail. Building upon a rich heritage and a foundation of trust, the Group is not only widely recognised for honouring traditions but also for fostering deep, meaningful connections with a diverse customer base through its products. The Group’s long‑standing commitment to innovation and craftsmanship has been integral to its success over time and has become synonymous with excellence, value etc.