Digital Product Owner, Customer Digital

CTF Life; Hong Kong; On-site; HKD 630,000 - 980,000; Full time

Job summary

Chow Tai Fook Life Insurance Company Limited in Hong Kong is seeking a Digital Product Manager to translate business needs into practical digital features and support the full product delivery lifecycle from requirement gathering through implementation and enhancement.

You will collaborate with business stakeholders, technology teams, and agency partners to deliver digital initiatives across acquisition, engagement, loyalty, and rewards, while monitoring adoption and performance metrics to drive

Qualifications

• Degree holder in Business, Information Systems, Digital, Technology, or a related discipline.
• 6-10 years of experience in digital product management, business analysis, digital transformation, customer experience, or related roles.
• Experience in digital app platforms and customer-facing digital solutions; banking/finance sector experience is a plus.
• Strong understanding of customer journeys, digital products, agile delivery methodologies, and product lifecycle management.
• Experience in gathering business requirements, stakeholder management, and translating needs into digital solutions.
• Data-driven mindset with ability to interpret customer insights, adoption data, and performance metrics.
• Strong communication and interpersonal skills for cross-functional collaboration.
• Self-motivated, customer-focused, and passionate about delivering meaningful digital experiences.
• Excellent written/spoken English and Chinese; Cantonese/Putonghua preferred.

Responsibilities

• Partner with business stakeholders to deliver digital initiatives across acquisition, engagement, loyalty, and rewards.
• Manage and enhance customer digital platforms by translating business requirements into features and experiences.
• Collaborate with agency digital product owners to support end-to-end journeys from engagement to loyalty.
• Gather and analyse business requirements, customer journeys, and processes to identify pain points and improvement areas.
• Support end-to-end product delivery including requirement gathering, design, backlog prioritisation, testing, and rollout.
• Monitor digital adoption and performance metrics to translate insights into improvements.
• Work with business, technology, and external partners to deliver high-quality digital solutions and drive innovation.

Skills

Digital product management

Business analysis

Agile delivery

Stakeholder management

Communication

English & Chinese communication

Customer journey understanding

Problem solving

Education

Degree holder in Business, Information Systems, Digital, Technology, or related discipline

Job description

What the role is?

As part of the Customer Digital team, you will work closely with business stakeholders, technology teams, agency digital product owners, and external partners to deliver digital initiatives that improve customer experience, support business growth, and strengthen customer-to-agent engagement. You will be responsible for translating business needs into practical digital features and supporting the full product delivery lifecycle from requirement gathering through implementation and continuous enhancement.

• Partner with business stakeholders to deliver digital initiatives across customer acquisition, engagement, loyalty, and rewards.


• Manage and enhance customer digital platforms by translating business requirements into digital features, capabilities, and customer experiences.


• Collaborate closely with agency digital product owners to support seamless end-to-end customer and agent journeys, from engagement and lead generation through conversion, servicing, retention, and loyalty.


• Gather and analyse business requirements, customer journeys, and operational processes to identify pain points, opportunities, and digital improvement areas.


• Support end-to-end product delivery, including requirement gathering, solution design, backlog prioritisation, testing, implementation, and post-launch enhancement.


• Monitor digital adoption and performance metrics, and translate customer insights and analytics into actionable product improvements.


• Work with business, technology, and external partners to deliver high-quality digital solutions and drive continuous innovation.

Who we look for?

• Degree holder in Business, Information Systems, Digital, Technology, or a related discipline.


• 6-10 years of experience in digital product management, business analysis, digital transformation, customer experience, or related roles.


• Experience in digital app platforms, customer-facing digital solutions is preferred. Prior experience gained at insurance, banking or finance sectors is a plus.


• Strong understanding of customer journeys, digital products, agile delivery methodologies, and product lifecycle management.


• Solid experience in business requirement gathering, stakeholder management, process analysis, and translating business needs into digital solutions.


• Data-driven mindset with the ability to interpret customer insights, digital adoption data, and performance metrics to support decision-making.


• Strong communication, problem-solving, and interpersonal skills, with the ability to collaborate effectively across business and technology teams.


• Self-motivated, customer-focused, and passionate about delivering meaningful digital experiences.


• Good command of written and spoken English and Chinese; Cantonese and/or Putonghua proficiency is preferred.

Personal Information Collection Statement

At Chow Tai Fook Life Insurance Company Limited (“the Company”) we respect the privacy of your personal data and are committed to fully complying with the Personal Data (Privacy) Ordinance (“the Ordinance”).

The personal data that we collect and/or hold (whether contained in this application form or otherwise obtained) includes your personal details, contact information, education and training details, employment details, financial details, and information on your social circumstances.

Provision of personal data by you is mandatory for selection purposes. Personal data collected through this application will be used by the Company to assess your suitability to assume the job duties of the position for which you have applied. The Company may not be able to process your application if you fail to provide your personal data.

Applicants not contacted within four weeks after the interview / test may consider their application unsuccessful. The information provided will be kept for 2 years for consideration of other suitable posts.