(Senior) Media Planner

iProspect Hong Kong Limited; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Benefits offered by this job

5 days work week

Job summary

FABCOM Limited in Kowloon Bay, HK is seeking a Senior Performance Specialist in Digital Media to translate client briefs into strategic, integrated media plans and to manage end-to-end campaign execution. You will traffic campaigns, monitor status, evaluate performance against KPIs, and deliver insights through proprietary planning tools while collaborating with media partners.

Fluency in English and Cantonese, plus strong numeracy, is essential; Mandarin is a plus.

Qualifications

• Associate degree or above; Marketing/Communications background preferred.
• 2 years of relevant experience.
• Proficiency in Microsoft Office suite.
• Fluent in English and Cantonese; Mandarin a plus.
• Able to build internal/external relationships and handle pressure.

Responsibilities

• Develop strategic and integrated media planning & recommendations; implement media plans from briefing to post-buy.
• Support campaign execution including trafficking, monitoring status, and evaluating performance against KPIs.
• Conduct competitive analysis and regular reports to derive actions from learnings and insights.
• Negotiate with external media partners to secure optimal pricing for the client.
• Serve as the client’s first contact and manage day-to-day account activities.
• Utilize planning tools to generate insights and adapt to the evolving Hong Kong media landscape.

Skills

English

Cantonese

Mandarin (plus)

Microsoft Office

Relationship building

Multi-tasking

Data insights

Media innovation

Education

Associate degree or higher

Job description

Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy

Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies

Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI

Work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation

Learn to become client’s first point of contact and handle the day-to-day management of the accounts

Utilizing various propriety planning tools to generate learning and insight from data

Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis

Requirements

Associate degree or above in any discipline, major in Marketing or Communications would be an advantage, with 2 years of relevant experience

Good PC skill, and proficiency in the full suite of Microsoft Office tools

Fluent in English and Cantonese; Mandarin is a plus

Ability to build relationship internally and externally

Ability to cope with pressure and manage multi-task well in a fast-paced environment as an active team player

Passionate in media innovation and data insights

Self-learner, strong attention to detail and being numerate

• We offer 5 days' work and attractive compensation package to suitable candidates.

Senior Performance Specialist | Digital | Media Agency

FABCOM Limited

Kowloon Bay, Kwun Tong District, HK

We are a global agency network with 46,000 people across 143 markets. We partner with brands to achieve meaningful progress as a force for growth and good, create world-class integrated solutions to unlock new opportunities, and unfold new business possibilities. Our world-class agency brands build every stage of a modern customer journey:

Creative

We transform brands and businesses through Modern Creativity - creates culture, changes society, and invents the future.

Media

We design, create, and optimize media experiences that effectively connect people with brands.

CXM

We develop data-driven strategies to weave bespoke and relevant customer experiences tailored to businesses.