Senior Marketing Officer (Digital)

Classy Wheeler Limited; Hong Kong; On-site; HKD 279,000 - 446,400; Full time

Job summary

A renowned Chinese wine and spirit brewing company is seeking a Senior Marketing Officer to enhance their digital marketing efforts in Hong Kong. The successful candidate will plan and implement digital marketing strategies and manage content across various platforms. With 3-5 years of experience, applicants should have strong analytical skills, good command of English and Chinese, and the ability to work independently. This role is vital for supporting business growth and brand awareness.

Qualifications

• Degree holder or above in a relevant discipline.
• 3-5 years of experience in digital marketing or e-commerce.
• Solid exposure to various digital platforms.

Responsibilities

• Plan and implement Digital Marketing & Communication activities.
• Provide campaign analysis and optimization suggestions.
• Develop and manage digital content across various platforms.

Skills

Digital Marketing

Analytical Skills

Communication Skills

Interpersonal Skills

Project Management

Education

Degree in Marketing, Communication, eCommerce, or Business Administration

Tools

WeChat

Facebook

Instagram

YouTube

Twitter

Pinterest

Job description

Our client is a renowned Chinese wine and spirit brewing company. To cope with continues growth they are now urgently looking for Senior Marketing Officer to join the team in Hong Kong

Job Description

• Plan and implement overall Digital Marketing & Communication activities to support business growth
• Provide campaign analysis and optimization suggestions, working closely with various internal parties and external agencies to develop effective strategy and ensure marketing campaigns can run smoothly to achieve goals;
• Develop and manage digital contents, copywriting and collaterals across website, mobile APP, and social media platforms to support brand awareness, product launch, marketing promotion, campaign, and event
• Compile regular reports to monitor performance of all digital platforms and to explore business and marketing opportunities;
• Optimize digital touchpoints, web and mobile UI, and content to improve User Experience, SEO, SEM, social media advertising and re-marketing campaign

Job Requirements

• Degree holder or above in Marketing, Communication, eCommerce, Business Administration or related disciplines
• 3-5 years of working experience in digital marketing or e-commerce;
• Solid exposure to digital platforms such as WeChat, Facebook, Instagram, YouTube, Twitter and Pinterest;
• Strong data-driven and analytical skills with market sense and strategic thinking
• Self-motivated and result-oriented, and is able to work independently under tight schedule;
• Good interpersonal, communication and negotiation skills;
• Good command of both written and spoken in English and Chinese, and proficiency in Mandarin