Senior Digital Marketing Specialist

Forsters & Company; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Benefits offered by this job

5-day work

Double Pay

Discretionary Bonus

Medical & Dental Scheme

15-day annual leave

Job summary

Forsters & Company is seeking a marketing professional to lead digital initiatives across China and Asia. You will manage campaigns on Facebook, LinkedIn, WeChat and Xiaohongshu, analyze performance with Google Analytics, and optimize content localization.

The role requires 5–6 years in digital marketing, experience with marketing automation or Salesforce, and strong English/Mandarin沟通 skills. Multinational exposure is a plus, and immediate availability is advantageous.

Qualifications

• Degree in Marketing, Digital Marketing or related disciplines
• 5-6 years of digital marketing experience in China and Asia
• Multinational background preferred
• Familiar with WeChat, LinkedIn, Facebook, Xiaohongshu
• Experience with Salesforce integration or marketing automation tools is preferred
• Strong SEO knowledge and familiarity with Google Analytics and AI search platforms
• Excellent English and Mandarin communication
• Immediate availability is a plus

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across official websites and social media platforms, including Facebook, LinkedIn, WeChat and Xiaohongshu
• Utilize web analytics (e.g. Google Analytics), social media management tools and AI search platform Responsible for monitoring digital performance, tracking traffic and delivering actionable insights
• Handle end-to-end concept development and content localization across China and Asian markets
• Perform lead management journey from setup, workflow automation and execution coordination to ongoing optimization that improve customer acquisition & retention
• Analyze platform utilization and user journey data to refine keyword strategies to enhance user experience (UX), and maximize overall marketing ROI
• Drive inbound growth through targeted GEO (Generative Engine Optimization) and SEO initiatives
• 5-day work
• Double Pay
• Discretionary Bonus
• Medical & Dental Scheme
• 15-day annual leave

Skills

Digital marketing

Social media platforms

English & Mandarin communication

Education

Degree in Marketing / Digital Marketing

Tools

Salesforce integration

Marketing automation tools

Google Analytics

Job description

Degree holder in Marketing, Digital Marketing or related disciplines

5-6 years working experience in digital marketing for China and Asian market

Background gained from multinational corporations is highly preferred

Familiar with various social platforms, including WeChat, LinkedIn, Facebook, Xiaohongshu

Experience in Salesforce integration solutions or marketing automation tools is preferable

Good knowledge of SEO & GEO practices and Google Analytics & AI search platforms

Self-initiative, energetic and passionate on emerging digital trends and MarTech solutions

Proficient in communication of spoken and written English & Mandarin

Immediate available is a great advantage

Responsibilities

Develop and execute comprehensive digital marketing campaigns across official websites and social media platforms, including Facebook, LinkedIn, WeChat and Xiaohongshu

Utilize web analytics (e.g. Google Analytics), social media management tools and AI search platform Responsible for monitoring digital performance, tracking traffic and delivering actionable insights

Handle end-to-end concept development and content localization across China and Asian markets

Perform lead management journey from setup, workflow automation and execution coordination to ongoing optimization that improve customer acquisition & retention

Analyze platform utilization and user journey data to refine keyword strategies to enhance user experience (UX), and maximize overall marketing ROI

Drive inbound growth through targeted GEO (Generative Engine Optimization) and SEO initiatives

• 5-day work
• Double Pay
• Discretionary Bonus
• Medical & Dental Scheme
• 15-day annual leave

We offer attractive remuneration package and promising career prospect to the right candidates.

A multinational sourcing and FMCG corporation with business focusing on international trade and retail sector. To meet our business expansion, we are now looking for suitable candidates to join our team as: