Senior Marketing Officer - Digital Innovation

HKBN; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

HKBN is seeking a Senior Marketing Officer - Digital Innovation to lead digital platforms optimization, drive customer journey improvements, and partner with cross-functional teams.

Candidates should have 5+ years in digital marketing, CRM, or e-commerce, with strong data analytics and experience using GA4 and web technologies. Fluent in English and Chinese is required, with strong collaboration across business units.

Qualifications

• Degree in relevant disciplines required.
• At least 5 years in Digital Marketing, CRM, E-commerce, or digital agency field.
• Proven experience managing customer-facing Web and Mobile App platforms.
• Strong analytical skills with data-driven insight capabilities.

Responsibilities

• Manage and optimise digital platforms (Web and App) to ensure seamless customer journey and interactions.
• Identify traffic growth potential, conversion rate and engagement optimization opportunities on existing digital platforms.
• Perform user acceptance test (UAT) and conduct post-implementation tracking.
• Analyse customer data and behaviour to generate actionable insights for improving online conversion and experience.
• Collaborate with BU and IT to ensure high quality content and effective messaging for target audiences.
• Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies.

Skills

Digital marketing

CRM

E-commerce

Web & App platforms

Data analysis

A/B testing

HTML/CSS knowledge

English & Chinese

Education

Degree in e-Commerce, Information System, Marketing, Business related disciplines

Tools

Google Analytics 4

Google Data Studio

Google Search Console

A/B testing tools

Job description

About the job Senior Marketing Officer - Digital Innovation

Job Description:

• Manage and optimise digital platforms (Web and App) to ensure seamless customer journey and interactions
• Identify traffic growth potential, conversion rate and customer engagement optimization opportunities on existing customer-facing digital platforms (Web and App), Collaborate with cross-functional teams and stakeholders to implement solutions.
• Perform user acceptance test (UAT) to validate the new solutions against the business requirements. Conduct post-implementation tracking to evaluate performance and impact
• Analyse customer data and behaviour to generate actionable insights for improving online conversion and customer experience
• Work closely with BU and IT to ensure high quality content and effective messaging that resonates with target audience
• Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies

Requirements:

• Degree in e-Commerce, Information System, Marketing, Business related disciplines
• At least 5 years experience in Digital Marketing, CRM, E-commerce or digital agency field
• Proven experience in managing customer-facing Web and Mobile App platforms
• Strong analytical skills and the ability to translate data into actionable insights
• Experience in Google Analytics 4, Google Data Studio and Google Search Console
• Knowledge of A/B testing tools and methodology
• Knowledge of HTML, CSS, and web technologies will an advantage
• Strong communication and interpersonal skills
• Proficiency in written English and Chinese