(Deputy / Assistant) Business Development Manager (Card Portfolio)

Bank Of China (Hong Kong) Limited; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Benefits offered by this job

Medical and life insurance

Various allowances

Job summary

Leadingnation in Hong Kong is looking for a full-time position within the Personal Banking Risk and Integrated Management Department. The role involves formulating credit card portfolio growth strategies and implementing initiatives designed to meet key performance indicators.

The ideal candidate should have over five years of experience in Banking or Finance, a degree, and proficiency in both English and Chinese, along with strong marketing skills. Competitive remuneration and comprehensive benefits will be offered.

Qualifications

• More than 5 years’ experience in Banking/Finance, ideally in credit card or unsecured lending.
• Good command of both written and spoken English and Chinese.
• Self-motivated with strong marketing skills.

Responsibilities

• Formulate credit card portfolio growth strategy and implement programs.
• Lead product strategies on card loan features and roll out marketing programs.
• Drive digital initiatives to enhance customer experience.

Skills

Banking experience

Marketing skills

Interpersonal skills

Education

Degree holder or above

Tools

Word Processing tools in English/Chinese

Job description

Job No.:498309

Employment Type:Full time

Departments:Personal Banking Risk And Integrated Management Department

Job Functions:Bank Operations, Business Development, Strategic Planning, Customer Services, Quality Assurance

Responsibilities

• Formulate credit card portfolio growth strategy, identify key drivers to grow and implement programs to growth card portfolio, probability to achieve KPIs on Credit Card Interest Income, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance;
• Lead and drive product strategies on card loan features and roll out marketing programs, design segmentation and personalized product pricing, develop new initiatives for card lending products etc;
• Drive digital initiatives including customer targeting, digital customer journey and digital onboarding, eChannel specific incentive programs in order to increase digital channel contribution to overall business and deliver excellence customer experience
• Work closely with data analytic team to define target segments, conduct portfolio analysis and utilize big data in formulating customer segmentations
• Co‑ordinate and work closely with different sales channels including branch, inbound & outbound sales team and digital channels; monitor channel performance & effectiveness
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness
• Co‑ordinate and work closely with various internal & external stakeholders to ensure smooth and timely delivery on initiatives & integrated marketing programs

Requirements

• Degree holder or above；
• More than 5 years’ experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending) ；
• Digital mindset, great sense of ownership and attentive to details
• Self‑motivated, strong marketing and interpersonal skills
• Good command of both written and spoken English and Chinese；
• Good at using English / Chinese Word Processing tools；
• Less experience will be considered as Business Development Manager

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate.