Senior Marketing Manager

CoolStar Innovation Technology Limited; Hong Kong; Presencial; HKD 800.000 - 1.100.000; Tempo integral

Resumo da vaga

CoolStar Innovation Technology Limited is seeking a marketing strategist to lead market analysis, track trends across Cold Chain, NEV, and IDC sectors, and translate insights into actionable briefs for R&D to guide product priorities.

You will build customer relationships, manage delivery to ensure satisfaction, and design campaigns to drive growth across segments, with strong data-driven decision-making and executive communication.

Qualificações

• 5+ years of hands-on experience in marketing strategy formulation and campaign planning.
• Experience in business development, sales channel management, and marketing performance management.
• Ability to translate data and customer insights into actionable marketing strategies.
• Strong communication and presentation skills with senior stakeholder influence.
• Proficiency in data analysis; Excel and PowerPoint essential; SQL/Python a plus.

Responsabilidades

• Lead tracking and analysis of market trends, competitive landscape, technology developments, and demand shifts across Cold Chain, NEV, and IDC sectors; produce market analysis reports; maintain sharp market sensitivity and foresight.
• Investigate customer needs and translate demands into clear technical briefs for R&D to guide product priorities.
• Build and maintain strong customer relationships; manage product delivery to ensure satisfaction and partnerships.
• Design and execute marketing strategies and campaigns for target segments; drive business development and expand channels.

Conhecimentos

Marketing strategy

Campaign planning

Business development

Customer insight

Data analysis

Sales channel management

Communication & presentation

Cross-functional coordination

Market research

Formação

Bachelor's degree or above

Ferramentas

Excel

PowerPoint

SQL

Python

Descrição da vaga

• Lead tracking and analysis of market trends, competitive landscape, technology developments, and demand shifts across Cold Chain, NEV, and IDC sectors; produce market analysis reports; maintain sharp market sensitivity and foresight.
• Conduct in-depth investigation of customer needs; translate specific customer demands into clear technical briefs and convey them to the R&D team to guide product development priorities.
• Build and maintain strong customer relationships across target market segments; manage product delivery processes to ensure customer satisfaction and long-term partnerships.
• Design and execute marketing strategies and campaigns for each target segment; drive business development, expand sales channels, and achieve commercial growth targets.
• Develop product roadmaps aligned with market demand and technical feasibility; author product requirements documents (PRDs); collaborate cross-functionally to bring products from concept to market delivery.

Define, track, and report on key marketing metrics; continuously optimize strategy based on data and customer feedback.

Requirements:

• Bachelor's degree or above; Business, Marketing, Economics, Thermal Engineering, or related disciplines preferred.
• 5+ years of first-hand practical experience in marketing strategy formulation, marketing campaign planning, business development, sales channel management, customer insight, and marketing performance management in Cold Chain, NEV, IDC, or adjacent industries.
• Familiar with market research methodologies and demand analysis frameworks; able to translate data and customer insights into actionable strategies.
• Demonstrated ability to bridge market/customer needs and technical R&D teams; experience coordinating across product, sales, and engineering functions.
• Outstanding communication and presentation skills; proven ability to influence and drive cross-functional teams and manage senior stakeholder relationships.
• Proficient in data analysis; skilled in Excel and PowerPoint; experience with SQL or Python is a plus.
• Results-driven with strong self-motivation, accountability, and resilience under pressure.