Senior Marketing Manager (Retail Marketing)

Gfi World; Tsuen Wan; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Job summary

Gfi World is seeking a Senior Marketing Manager (Retail Marketing) to develop and execute comprehensive market strategies, manage budgets, and lead a high-performing team. You will work on branding, pricing, and multi-channel campaigns to achieve targets and market share growth.

The role requires a strong background in FMCG/retail sectors, strategic thinking, and excellent communication and project management skills. Based in Hong Kong with an on-site setup.

Qualifications

• Experience in FMCG, Food/Personal Care/Health Care, Food & Beverage or Retail for 10+ years.
• At least 5 years in a management role.
• Proactive, detail-oriented, and able to work under pressure.

Responsibilities

• Develop and execute market strategies including ATL/BTL and communication plans to hit annual targets and market share.
• Conceptualize and conduct research to understand target audiences and KPI-driven campaigns.
• Establish brand positioning and pricing strategies.
• Lead annual A&P budget planning with monthly monitoring and control.
• Collaborate with marketing team and designers on online and social media materials aligned with brand guidelines.
• Drive team performance and coach marketing professionals to high morale and productivity.
• Conduct market research (qualitative and quantitative) to identify opportunities and challenges for growth.

Skills

Marketing strategy

Team management

Budget planning

Market research

Brand positioning

Communication

Project management

Education

University degree in Marketing or related discipline

Job description

About the job Senior Marketing Manager (Retail Marketing)

Our client:

Our client is a Market leading company in the industry. They are looking for a high caliber Senior Marketing Manager to join their energetic team.

Your role:

• Develop and execute all market strategies including of ATL/BTL and communication plans to deliver annual target and gain market share.
• Conceptualize, conduct research to understand target audiences, develop and execute marketing strategies and marketing content with key messages to achieve campaign objective and hence KPI.
• Establishing Brand positioning and pricing strategies.
• Work on annual A&P budget planning with monthly monitoring and control
• Work closely with marketing team and designers on visual materials for online and social media platform, ensure align with brand guidelines
• Drive effective team management to reach team KPIs. Develop and coach a team of marketing professionals to perform under high morale and productivity.
• Conduct market researches, both qualitative and quantitative, to understand the market trend, consumer needs and behaviors so as to identify brand opportunities and challenges for growth and development

Requirements:

• University degree in Marketing or related discipline
• Marketing experience from FMCG (Food / Personal Care / Health Care), Food & Beverage outlet and Retail industry for at least 10 years+, with at least 5 years in management level
• Proactive, detail-oriented and willing to work under pressure and take up new challenges
• Good business sense, logical mind-set with good communication and project management skills, and ability to handle multiple tasks and meet tight deadlines