Senior Marketing Executive / Assistant Marketing Manager

Links International; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Links International in Hong Kong is seeking a marketing professional to lead integrated campaigns across fuels, EV solutions, convenience retail and car care. You will coordinate agencies and cross‑functional stakeholders to ensure campaigns meet objectives and brand standards.

Responsibilities include planning and delivering B2B/B2C programs, go‑to‑market campaigns, events and PR, and analysing outcomes to drive optimisation. Strong collaboration across departments is essential.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Typically 4–8 years' relevant marketing experience in FMCG, commercial retail, mobility, automotive or EV environments.
• Demonstrated experience in managing integrated campaigns, events, and agency partners.
• Strong project management, prioritisation and delivery skills, with a commercial mindset and comfort operating in a matrix organisation.
• Strong stakeholder management skills across internal and external parties, with effective communication at all levels.

Responsibilities

• Support planning and delivery of B2B and B2C marketing programmes, including acquisition, engagement, loyalty and cross‑sell initiatives.
• Lead go‑to‑market and integrated marketing campaigns, managing end‑to‑end delivery across internal and external stakeholders (timelines, budget, materials and performance tracking).
• Review campaign outcomes, generate insights, and propose optimisation actions.
• Plan and deliver marketing events, launches and promotional activations.
• Partner with PR agencies to deliver media engagement, press materials and brand communications.
• Lead on‑site execution, ensuring compliance with brand, safety and operational standards.
• Manage creative, media, digital and PR agencies to drive quality output, on‑time delivery and clear accountability.
• Partner with Sales, Operations, Procurement, Safety and Finance to align marketing activity with business priorities and operational readiness.
• Escalate and resolve issues quickly to maintain delivery momentum.
• Own and optimise Shell's social media channels by managing the content calendar, messaging, tone of voice and performance.
• Oversee development of ATL materials, POSM and digital assets, ensuring brand consistency and quality.
• Manage budgets and forecasts, and support performance reporting and post‑campaign reviews.
• Conduct market and competitor analysis and synthesize customer insights to inform planning and decisions.

Skills

Campaign management

Event planning

Stakeholder management

Budget management

Digital marketing

Education

Bachelor's in Marketing

Tools

MS Office

Job description

About the Role:

The position supports the development and delivery of integrated marketing, branding and communications strategies across fuels, EV solutions, convenience retail and car care. The role is accountable for delivering campaigns end to end, coordinating agencies and cross‑functional stakeholders to ensure high‑quality execution aligned with business objectives and the company's brand standards.

Key Responsibilities:

Marketing Campaign Management

• Support planning and delivery of B2B and B2C marketing programmes, including acquisition, engagement, loyalty and cross‑sell initiatives.


• Lead go‑to‑market and integrated marketing campaigns, managing end‑to‑end delivery across internal and external stakeholders (timelines, budget, materials and performance tracking).


• Review campaign outcomes, generate insights, and propose optimisation actions.

Events & PR Management

• Plan and deliver marketing events, launches and promotional activations.


• Partner with PR agencies to deliver media engagement, press materials and brand communications.


• Lead on‑site execution, ensuring compliance with brand, safety and operational standards.

Agency & Stakeholder Leadership

• Manage creative, media, digital and PR agencies to drive quality output, on‑time delivery and clear accountability.


• Partner with Sales, Operations, Procurement, Safety and Finance to align marketing activity with business priorities and operational readiness.


• Escalate and resolve issues quickly to maintain delivery momentum.

Marketing Planning & Governance

• Own and optimise Shell's social media channels by managing the content calendar, messaging, tone of voice and performance.


• Oversee development of ATL materials, POSM and digital assets, ensuring brand consistency and quality.


• Manage budgets and forecasts, and support performance reporting and post‑campaign reviews.


• Conduct market and competitor analysis and synthesize customer insights to inform planning and decisions.

Job Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.


• Typically 4‑8 years' relevant marketing experience, preferably within FMCG, commercial retail, mobility, automotive or EV environments.


• Demonstrated experience in managing integrated campaigns, events, and agency partners.


• Strong project management, prioritisation and delivery skills, with a commercial mindset and comfort operating in a matrix organisation.


• Strong stakeholder management skills across internal and external parties, with effective communication at all levels.


• A proactive, collaborative team player who can work independently and perform under pressure.


• Proficient in MS Office (Excel, PowerPoint, Word); experience with digital and data‑driven marketing and applying AI tools in day‑to‑day work is an advantage.


• Excellent command of English and Chinese; Cantonese is required, Mandarin is an advantage.