Marketing Manager

Delken Group Limited; Hong Kong; On-site; HKD 400,000 - 650,000; Full time

Job summary

Delken Group Limited in Hong Kong is seeking a Marketing Manager to lead go-to-market strategies for consumer electronics. You will drive cross-channel campaigns, ensure brand consistency, and collaborate with external partners to bring campaigns to life.

The ideal candidate holds a degree in Marketing, with at least five years’ experience. You should be adept at analytics, storytelling, and project management, delivering measurable ROI across initiatives.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years in consumer electronics marketing.
• Strong writing and communication abilities.
• Experience with analytics tools is a plus.

Responsibilities

• Develop 360° go-to-market strategies.
• Plan and manage integrated campaigns across channels.
• Drive brand positioning and storytelling across touchpoints.
• Manage marketing calendar, budgets, timelines.
• Create local content from HQ assets.
• Monitor KPIs and ROI to optimize efforts.

Skills

Marketing strategy

Campaign management

Brand storytelling

Analytics tools

Budget management

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

Meta Insights

Job description

Our client is a leading High-tech electronics consumer products company, they invite bright and energetic candidate for the following vacancy:

Marketing Manager

Responsibilities:

• Develop and execute 360° go-to-market strategies aligned with market trends and business needs
• Plan and manage integrated marketing campaigns across PR, digital, social media, CRM, offline and experiential channels
• Drive brand positioning and storytelling, ensuring visual and message consistency across all consumer touchpoints and brand guideline
• Manage marketing calendar, budgets, project timelines, and coordination with external partners
• Utilize HQ asset and create local content to generate consistent brand buzz through efficient marketing channels
• Monitor and analyze KPIs, campaign performance, and return on investment (ROI) to continually optimize marketing efforts

Requirements:

• Degree holder, preferably in Marketing, Business or relevant disciplines
• Minimum 5 years’ relevant experience in marketing preferably on consumer electronics products
• Excellent writing, communication and interpersonal communication skills
• Familiar with marketing analytics tools (e.g. adobe analytics, google analytics, meta actionable insight) is a plus
• Ability to work independently and as a team
• Strong project management skill and attentive to details, able to handle multi-tasks
• Well organized with high level of initiative

For more jobs, please visit our website: http://www.delken.com.hk/.

(All personal data submitted will be treated in strict confidential and used for recruitment purposes only.)