Senior Marketing Manager

HKT; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

HKT seeks a seasoned marketing leader to design and run integrated marketing programs for broadband and related services, driving revenue and growth. You will own CRM and lifecycle campaigns, partnering with cross-functional teams to move initiatives from concept to launch.

The ideal candidate has 10+ years in telecom or consumer goods marketing, strong AI/data analytics skills, and excellent communication.

Qualifications

• Degree holder in Marketing, Communications, Business Administration, or related disciplines.
• Minimum 10 years of relevant experience in product or service marketing, preferably in telecom and consumer goods.
• Practical knowledge of generative AI with ability to integrate into workflows.
• Strong business acumen with analytical and problem-solving skills.
• Self-motivated, proactive, able to work under pressure in a fast-paced environment.
• Excellent communication and interpersonal skills, across functions and levels.
• Candidates with less working experience will be considered for the Marketing Manager role.

Responsibilities

• Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
• Plan and execute CRM and lifecycle retention campaigns to improve user engagement and customer loyalty.
• Collaborate with cross-functional teams and external partners to ensure seamless delivery of marketing initiatives.
• Deploy and leverage AI tools and data-driven approaches to formulate marketing initiatives, optimize campaign performance and improve operational efficiency.
• Monitor market trends, competitor activities, and industry developments; provide timely analysis and actionable recommendations.

Skills

Marketing strategy

Campaign management

CRM & lifecycle marketing

AI in marketing

Data analysis

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing/Business

Tools

Generative AI

CRM systems

Data analytics platforms

Job description

• Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
• Plan and execute CRM and lifecycle retention campaigns to improve user engagement and customer loyalty.
• Collaborate with cross-functional teams and external partners to ensure seamless delivery of marketing initiatives, including operational logistics, pricing strategies, sales collateral, and communication tools from concept to implementation.
• Deploy and leverage AI tools and data-driven approaches to formulate marketing initiatives, optimize campaign performance and improve operational efficiency.
• Monitor market trends, competitor activities, and industry developments; provide timely analysis and actionable recommendations.

To succeed in this role:

• Degree holder in Marketing, Communications, Business Administration, or related disciplines.
• Minimum 10 years of relevant experience in product or service marketing, preferably within the telecommunications and consumer goods sector.
• Practical knowledge of generative AI with the ability to integrate them into daily workflows to optimize efficiency.
• Strong business acumen with excellent analytical and problem-solving skills.
• Self-motivated, proactive, and able to work under pressure in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and with stakeholders at all levels.
• Candidates with less working experience will be considered for the Marketing Manager role.