Marketing Manager (Telecom)

HKT; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

HKT, part of PCCW Group, is seeking a senior marketing leader to develop and execute integrated marketing strategies for its broadband and fixed-line products. You will analyze customer needs and market insights to define target segments and design effective customer journeys.

You will lead programmes from strategy through execution, optimizing outcomes and driving revenue growth. You will drive product and proposition enhancements, collaborate with cross-functional teams on pricing, operations

Qualifications

• Degree in Marketing, Communications, Business Administration or related discipline.
• 8-10 years’ relevant experience in product, service or customer marketing.
• Proven experience in marketing strategy, customer analysis, journey design and integrated programme execution.
• Hands-on experience using AI for marketing, presentations, campaign operations, automation or productivity improvement.

Responsibilities

• Develop and execute integrated marketing strategies for broadband and fixed-line products.
• Analyze customer needs, market insights and behavioral data to identify opportunities and design customer journeys.
• Lead marketing programmes from strategy to execution, evaluation and optimization.
• Drive product, service and proposition enhancements to meet evolving customer needs.
• Collaborate with cross-functional teams on propositions, pricing, operations and communications.
• Apply AI tools to research, analysis, presentations, content creation and campaign operations.
• Develop AI-enabled workflows to automate tasks and improve output quality.
• Manage external partners, agencies and stakeholders to maximize brand exposure.
• Monitor trends and translate insights into actionable recommendations.
• Define performance indicators and use data-driven insights to improve results.

Skills

Marketing strategy

Customer analysis

Journey design

Program execution

AI for marketing

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Job description

Develop and execute integrated marketing strategies for broadband and fixed-line products to drive revenue and brand growth.

Analyze customer needs, market insights and behavioral data to identify opportunities, define target segments and design effective customer journeys.

Lead marketing programmes from strategy and business case development to execution, evaluation and optimization.

Drive product, service and proposition enhancements to meet evolving customer needs and capture new opportunities.

Collaborate with cross-functional teams on propositions, pricing, operations, sales collateral and communications.

Apply AI tools to research, analysis, presentations, content creation, campaign operations and performance optimization.

Develop AI-enabled workflows to automate repetitive tasks, improve productivity and enhance output quality.

Manage and negotiate with external partners, agencies and stakeholders to maximize brand exposure and partnership value.

Monitor market, customer, competitor and industry trends, translating insights into actionable recommendations.

Define performance indicators and use data-driven insights to improve business and marketing results.

To Succeed in This Role

Degree in Marketing, Communications, Business Administration or related discipline.

8-10 years’ relevant experience in product, service or customer marketing, preferably in telecommunications, technology or consumer sectors.

Proven experience in marketing strategy, customer analysis, journey design and integrated programme execution.

Ability to independently drive new ideas and cross-functional projects from concept to implementation.

Hands-on experience using AI for marketing, presentations, campaign operations, automation or productivity improvement.

Innovative and forward-thinking, with a strong interest in new technologies and ways of working.

Strong business acumen, strategic thinking, analytical and problem-solving skills, with the ability to turn insights into action.

Excellent communication, presentation and stakeholder-influencing skills.

Solid partner and agency management and negotiation experience.

Self-motivated, proactive, results-oriented and able to thrive in a fast-paced environment.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Telecommunications & Internet Service Providers More than 10,000 employees

PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers.

PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers.