Marketing Manager

HKT; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

HKT is seeking a senior marketing professional in Hong Kong to lead integrated marketing initiatives for broadband and fixed-line products. You will drive strategy, analyze customer insights, and shape journeys to optimize revenue and brand growth.

The role requires 8–10 years in product, service, or customer marketing, with hands-on AI usage for marketing, presentations and automation. You will collaborate with cross-functional teams and external partners to maximize impact in a fast-paced

Qualifications

• Degree or equivalent in Marketing, Communications, or related field.
• 8–10 years' relevant experience in product, service or customer marketing.
• Proven experience in marketing strategy and journey design.
• Hands-on AI usage for marketing, presentations, campaigns or automation.

Responsibilities

• Develop and execute integrated marketing strategies for broadband and fixed-line products to drive revenue and brand growth.
• Analyze customer needs, market insights and behavioural data to identify opportunities, define target segments and design effective customer journeys.
• Lead marketing programmes from strategy and business case development to execution, evaluation and optimization.
• Drive product, service and proposition enhancements to meet evolving customer needs and capture new opportunities.
• Collaborate with cross-functional teams on propositions, pricing, operations, sales collateral and communications.
• Apply AI tools to research, analysis, presentations, content creation, campaign operations and performance optimization.
• Develop AI-enabled workflows to automate repetitive tasks, improve productivity and enhance output quality.
• Manage and negotiate with external partners, agencies and stakeholders to maximize brand exposure and partnership value.
• Monitor market, customer, competitor and industry trends, translating insights into actionable recommendations.
• Define performance indicators and use data-driven insights to improve business and marketing results.

Skills

Marketing strategy

Customer analysis

Journey design

Program execution

AI marketing

Campaign ops

Data insights

Stakeholder mgmt

Partner negotiation

Education

Degree in Marketing, Communications, Business Administration or related discipline

Tools

AI tools

CRM tools

Job description

• Develop and execute integrated marketing strategies for broadband and fixed-line products to drive revenue and brand growth.
• Analyze customer needs, market insights and behavioural data to identify opportunities, define target segments and design effective customer journeys.
• Lead marketing programmes from strategy and business case development to execution, evaluation and optimization.
• Drive product, service and proposition enhancements to meet evolving customer needs and capture new opportunities.
• Collaborate with cross-functional teams on propositions, pricing, operations, sales collateral and communications.
• Apply AI tools to research, analysis, presentations, content creation, campaign operations and performance optimization.
• Develop AI-enabled workflows to automate repetitive tasks, improve productivity and enhance output quality.
• Manage and negotiate with external partners, agencies and stakeholders to maximize brand exposure and partnership value.
• Monitor market, customer, competitor and industry trends, translating insights into actionable recommendations.
• Define performance indicators and use data-driven insights to improve business and marketing results.

To Succeed in This Role

• Degree in Marketing, Communications, Business Administration or related discipline.
• 8-10 years’ relevant experience in product, service or customer marketing, preferably in telecommunications, technology or consumer sectors.
• Proven experience in marketing strategy, customer analysis, journey design and integrated programme execution.
• Ability to independently drive new ideas and cross-functional projects from concept to implementation.
• Hands-on experience using AI for marketing, presentations, campaign operations, automation or productivity improvement.
• Innovative and forward-thinking, with a strong interest in new technologies and ways of working.
• Strong business acumen, strategic thinking, analytical and problem-solving skills, with the ability to turn insights into action.
• Excellent communication, presentation and stakeholder-influencing skills.
• Solid partner and agency management and negotiation experience.
• Self-motivated, proactive, results-oriented and able to thrive in a fast-paced environment.