Senior Marketing Manager

HTK; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

HTK in Hong Kong seeks a Senior Marketing Manager to lead integrated marketing strategies for broadband services and related offerings. You will drive revenue objectives and improve customer engagement across lifecycle stages.

You will deploy generative AI tools, analyze data to optimize performance, and collaborate with cross-functional teams and external partners to ensure seamless execution from concept through to launch.

Qualifications

• 10+ years of experience in product or service marketing, preferably in telecom or consumer goods.
• Strong analytical and problem-solving skills.
• Ability to integrate generative AI into daily workflows for efficiency.

Responsibilities

• Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
• Plan and execute CRM and lifecycle retention campaigns to improve user engagement and loyalty.
• Collaborate with cross-functional teams and external partners to ensure delivery of marketing initiatives from concept to implementation.
• Deploy AI tools and data-driven approaches to optimize campaigns and operations.
• Monitor market trends and competitor activities and provide actionable recommendations.

Skills

Marketing leadership

Data analysis

AI in marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/related field

Job description

Senior Marketing Manager

Your role:

• Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
• Plan and execute CRM and lifecycle retention campaigns to improve user engagement and customer loyalty.
• Collaborate with cross-functional teams and external partners to ensure seamless delivery of marketing initiatives, including operational logistics, pricing strategies, sales collateral, and communication tools from concept to implementation.
• Deploy and leverage AI tools and data-driven approaches to formulate marketing initiatives, optimize campaign performance and improve operational efficiency.
• Monitor market trends, competitor activities, and industry developments; provide timely analysis and actionable recommendations.

To succeed in this role:

• Degree holder in Marketing, Communications, Business Administration, or related disciplines.
• Minimum 10 years of relevant experience in product or service marketing, preferably within the telecommunications and consumer goods sector.
• Practical knowledge of generative AI with the ability to integrate them into daily workflows to optimize efficiency.
• Strong business acumen with excellent analytical and problem-solving skills.
• Self-motivated, proactive, and able to work under pressure in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and with stakeholders at all levels.
• Candidates with less working experience will be considered for the Marketing Manager role.