Assistant Product Marketing Manager

HKBN; Hong Kong; On-site; HKD 320,000 - 520,000; Full time

Job summary

HKBN is seeking an Assistant Product Marketing Manager to drive campaigns that acquire users, upsell and retain customers in a fast-paced tech environment. You will tailor content to audiences, guide creative concepts, and work with the in-house team to ensure compelling messaging.

You will collaborate with Product Managers on GTM strategies, monitor market trends, and identify partnerships to expand product exposure. The role requires a marketing background and strong project management skills.

Qualifications

• Bachelor's degree in Business Administration, Marketing or equivalent disciplines.
• 3–5 years in consumer marketing/technology/telecom.
• Strong creative mind and content marketing experience.
• Candidates with more experience may be considered for Senior Marketing Officer.

Responsibilities

• Develop and implement marketing campaigns to drive user acquisition, upsell, and retention in alignment with the go-to-market strategy.
• Target content to specific audiences and focus on trending topics.
• Supervise design and copywriting of creative concepts for various formats of content with in-house marketing team and designers.
• Determine product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with Marketing team to reach the right segment.
• Develop and package training content on related products.
• Keep abreast in market trend, collect market intelligence and conduct analysis.
• Work closely with Product Managers to define and execute go-to-market strategies, considering competition, market trends and customer insights.
• Collaborate with cross-functional teams for consistent messaging across channels, maintaining a clear and concise communication strategy.
• Identify strategic partnerships that expand product exposure, collaborating with external partners, influencers, and industry stakeholders to negotiate and manage partnerships for mutual growth

Skills

Marketing strategy

Content marketing

Project management

Presentation skills

Interpersonal skills

Education

Bachelor's degree in Business Administration, Marketing or equivalent disciplines

Tools

Salesforce

Google Analytics

Job description

About the job Assistant Product Marketing Manager

Responsibilities:

• Develop and implement marketing campaigns to drive user acquisition, upsell, and retention in alignment with the go-to-market strategy
• Target content to specific audiences and focus on trending topics
• Supervise design and copywriting of creative concepts for various formats of content with in-house marketing team and designers
• Determine product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with Marketing team to reach the right segment
• Develop and package training content on related products
• Keep abreast in market trend, collect market intelligence and conduct analysis
• Work closely with Product Managers to define and execute go-to-market strategies, considering competition, market trends and customer insights
• Collaborate with cross-functional teams for consistent messaging across channels, maintaining a clear and concise communication strategy
• Identify strategic partnerships that expand product exposure, collaborating with external partners, influencers, and industry stakeholders to negotiate and manage partnerships for mutual growth

Requirements:

• Bachelor's degree in Business Administration, Marketing or equivalent disciplines
• 3-5 years of working experience in consumer marketing / technology / telecom industry
• Possess strong creative mind and familiar with content marketing
• Strong project management, presentation and interpersonal skills
• Attentive to details, results-oriented and able to handle multiple projects simultaneously
• Experience with Salesforce/Google Analytics will be a plus
• Candidates with more experience will be considered as Assistant Marketing Manager
• Candidate with short notice or immediately available will be preferred
• Candidate with more experience will be considered for the position of Senior Marketing Officer