Senior Marketing Executive / Marketing Executive

PUIG (Hong Kong) Limited; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Job summary

PUIG (Hong Kong) Limited in Hong Kong is seeking a Senior Marketing Executive to support trade marketing, retail activation, product launches and digital campaigns across BYREDO, PENHALIGON'S and L'ARTISAN PARFUMEUR.

You will coordinate with retail teams, department stores, landlords, vendors and agencies to execute marketing initiatives, manage collateral deployment and provide analysis on campaign performance and market trends.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related disciplines.
• Minimum 2 years of relevant experience in marketing, preferably in luxury, beauty, fragrance, FMCG or retail.
• Fluent English and Chinese (Cantonese and Mandarin) is preferred.
• Strong project management and organizational skills with attention to detail.

Responsibilities

• Support planning and execution of retail marketing activities, animations, promotions, GWP programmes, sampling campaigns and in-store activations.
• Coordinate with retail teams, department stores, landlords and vendors to ensure smooth marketing execution.
• Monitor activation performance and prepare post-campaign analysis and recommendations.
• Support new product launches and marketing campaigns across brands.
• Coordinate product information, pricing updates, launch schedules and marketing materials with cross-functional teams.
• Manage allocation and deployment of POSM, gifts, samples and collateral for retail operations.
• Liaise with Visual Merchandising and Retail teams to ensure materials are implemented on schedule.

Skills

Marketing

Brand management

Digital marketing

Project management

Analytical skills

Communication

MS Office (Excel/PowerPoint)

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

Excel

Job description

Senior Marketing Executive / Marketing Executive

This role supports trade marketing, retail activation, product launches and digital marketing campaigns across three brands of of BYREDO / PENHALIGON'S / L'ARTISAN PARFUMEUR. You will coordinate with retail teams, department stores, vendors and agencies to execute marketing initiatives, manage marketing collateral deployment, and provide analysis on campaign performance and market trends to support business growth.

Key responsibilities

Support the planning and execution of retail marketing activities, animations, promotions, GWP programmes, sampling campaigns and in-store activations to drive brand awareness and sell-out performance

Coordinate with retail teams, department stores, landlords and external vendors to ensure smooth execution of marketing initiatives

Monitor activation performance and prepare post-campaign analysis and recommendations

Support new product launches and marketing campaigns across brands

Coordinate product information, pricing updates, launch schedules and marketing materials with cross-functional teams

Manage the allocation and deployment of POSM, gifts, samples and marketing collateral to ensure timely support for retail operations

Liaise with Visual Merchandising and Retail teams to ensure marketing materials are implemented accurately and on schedule

Assist in the execution of digital marketing campaigns, including social media, influencer collaborations and content initiatives

Consolidate campaign results, retail performance and marketing reports

Analyse sales performance, marketing effectiveness and consumer trends to support decision-making and future planning

About you

Bachelor's degree in Marketing, Business Administration or related disciplines

Minimum 2 years of relevant experience in marketing, preferably within luxury, beauty, fragrance, FMCG or retail industries

Strong passion for luxury, beauty and fragrance brands

Excellent project management and organisational skills with strong attention to detail

Strong analytical, communication and interpersonal skills

Proactive, flexible and able to manage multiple priorities in a fast-paced environment

Commercially minded with a customer-centric approach

Proficient in Microsoft Office applications, particularly Excel and PowerPoint

Excellent command of written and spoken English and Chinese (Cantonese and Mandarin)

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