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Carlsberg Brewery H K Ltd is seeking a Senior Marketing Executive/Marketing Executive to drive marketing plans across social, digital, VIP communications and retail channels for new product launches. You will identify promotions and collaborations to fuel growth and work with the retail team on trade marketing calendars and events.
You will prepare launch analyses, develop insights from consumers and competitors, and manage marketing materials, inventory, and coordination with agencies and field
Implement marketing plan through social, digital, VIP communications and retail marketing for new product launches to achieve set business goal and sales target
Identify new ideas and channels on promotions / third-party collaborations to drive business growth
Take initiative to liaise with retail team to develop and execute trade marketing calendar, tactical commercial and gifting offerings, retail events and consumer events
Prepare launch analysis and generate learnings & insights from consumers, competitors and market
Adapt and develop communications materials (e.g. marketing collaterals, point of sales materials)
Manage and monitor products, samples, GWP and collaterals inventory
Work independently with counterparts, external agencies, production house and field team to ensure accuracy and executional excellence in timely manner
Define trade promotion calendar of assigned Ecom platforms with full responsibility on executions and monitoring
Marketing administration support (e.g. reporting, logistics, promotions tracking etc)
Requirements:
University graduate in Marketing or business related disciplines
At least 4 to 6 years of relevant experience, retail / cosmetics industry preferred
Strong business sense, logical mind-set and willing to take up challenges
Pleasant, pro-active and passion in beauty & cosmetics
Strong co-ordination and analytical skills; creative and attention to details
Exceptional presentation and interpersonal skills
Good command of spoken and written English and Chinese (Cantonese and Mandarin)
Proficiency in Microsoft Office tools, especially Excel and PowerPoint
Knowledge of use of AI graphic tools such as Canva is highly welcomed
You will be joining a team of committed and talented people who are focused on delivering results. If you are driven, experienced and available to make this role your own,
(All information received will be kept in strict confidence and only for employment-related purpose)
Carlsberg Brewery H K Ltd
Quarry Bay, Eastern District, HK
Hung Hom, Kowloon City District, HK