Assistant Marketing & Communications Manager, HKTW

Global Executive Consultants Ltd.; Hong Kong; On-site; HKD 334,800 - 558,000; Full time

Job summary

Global Executive Consultants Ltd. is seeking an Assistant Marketing & Communications Manager for a leading luxury brand in Hong Kong. This role involves developing media strategies, managing celebrity partnerships, and implementing visual merchandising guidelines.

The ideal candidate will have over 5 years of experience in marketing communications with a strong understanding of luxury consumer psychology, and will be adept in cross-functional collaboration and budget management.

Qualifications

• 5+ years in marketing communications role in luxury, jewellery, fashion, or beauty industry.
• Strong understanding of HK/TW luxury consumer psychology and market trends.
• Strong existing network with local media, celebrities, and KOLs.

Responsibilities

• Plan and execute annual media strategies, manage KOL/editor relationships.
• Build and manage local celebrity partnerships and social media exposure.
• Implement global visual merchandising guidelines across retail touchpoints.

Skills

Marketing communications

Project management

Analytical skills

Media relations

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, Journalism, or related fields

Job description

Assistant Marketing & Communications Manager, HKTW (Ref. No.: 27746)

Our client, a leading Luxury brand, is seeking a high-calibre individual for this position

Job Duties

• Media & PR – Plan and execute annual media strategies, manage KOL/editor relationships, oversee press materials, and protect brand reputation through proactive crisis management
• Celebrity Management – Build and manage local celebrity partnerships, coordinate styling and social media exposure, and align with global talent strategies
• Visual Merchandising – Implement global VM guidelines across retail touchpoints, manage window displays and seasonal updates, and conduct store training
• Retail Marketing – Plan in-store events and activations, liaise with mall partners, collaborate with retail teams on materials, and analyze performance to optimize ROI
• Cross-Regional Collaboration – Align with China and HQ teams, report on market trends and campaign results, and adapt global strategies for local execution
• Budget & Reporting – Manage annual marketing budget, track spend and ROI, prepare financial reports, and support planning processes with data-driven insights

Job Requirements

• Bachelor's degree or above in Marketing, Communications, Journalism, or related fields
• 5+ years in marketing communications role; Luxury, jewellery, fashion, or beauty industry background preferred
• Strong understanding of HK/TW luxury consumer psychology and market trends
• Strong existing network with local media, celebrities, and KOLs
• Strong analytical, project management, and cross-functional leadership skills
• Entrepreneurial mindset with intercultural experience