Luxury Marketing & Communications Manager – Assistant

Global Executive Consultants Ltd.; Hong Kong; On-site; HKD 334,800 - 558,000; Full time

Job summary

Global Executive Consultants Ltd. is seeking an Assistant Marketing & Communications Manager for a leading luxury brand in Hong Kong. This role involves developing media strategies, managing celebrity partnerships, and implementing visual merchandising guidelines.

The ideal candidate will have over 5 years of experience in marketing communications with a strong understanding of luxury consumer psychology, and will be adept in cross-functional collaboration and budget management.

Qualifications

• 5+ years in marketing communications role in luxury, jewellery, fashion, or beauty industry.
• Strong understanding of HK/TW luxury consumer psychology and market trends.
• Strong existing network with local media, celebrities, and KOLs.

Responsibilities

• Plan and execute annual media strategies, manage KOL/editor relationships.
• Build and manage local celebrity partnerships and social media exposure.
• Implement global visual merchandising guidelines across retail touchpoints.

Skills

Marketing communications

Project management

Analytical skills

Media relations

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, Journalism, or related fields

Job description

Global Executive Consultants Ltd. is seeking an Assistant Marketing & Communications Manager for a leading luxury brand in Hong Kong. This role involves developing media strategies, managing celebrity partnerships, and implementing visual merchandising guidelines.

The ideal candidate will have over 5 years of experience in marketing communications with a strong understanding of luxury consumer psychology, and will be adept in cross-functional collaboration and budget management.