(Senior)Marketing Executive

Longines; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

Swatch Group in Hong Kong seeks a Marketing Executive to support annual planning, budgeting, and visual merchandising across luxury watches. You will implement launch visuals, manage boutique VM standards, and liaise with HQ for local needs while coordinating with vendors for events and campaigns.

The role requires English, Cantonese and Mandarin, plus 5 years in VM for luxury goods, with proficiency in Adobe tools and MS Office. Strong organizational and multi-tasking abilities are essential.

Qualifications

• University degree in Marketing or related field.
• Strong English, Cantonese and Mandarin communications.
• Experience in visual merchandising or luxury brand marketing.
• Proficient with Photoshop/Illustrator and MS Office.

Responsibilities

• Assist in establishing annual marketing plan and budget.
• Maintain and track the marketing budget system.
• Implement new visual plan during product launches.
• Develop VM strategy to enhance client journey in boutiques.
• Communicate with HQ on local needs per brand guidelines.
• Oversee VM stocks and inventory; optimize storage.
• Identify cost efficiencies and drive improvements.
• Compile VM reports for management review.
• Visit boutiques to ensure VM standards are met.
• Coordinate with external vendors and retail teams on installation.
• Support social media strategy and campaigns locally.
• Create engaging content for digital channels.
• Aggregate campaign results from HQ and media for planning.
• Maintain website details aligned with distribution network.
• Monitor news clips and prepare monthly reports for management.
• Assist PR efforts and translation with agencies.

Skills

English proficiency

Cantonese

Mandarin

Analytical skills

Education

University degree in Marketing

Tools

Adobe Photoshop

Adobe Illustrator

Excel

PowerPoint

Job description

o Following the overall brand’s strategy, assist in establishing the annual marketing plan and budget for related aspects

o Maintain and keep track of the overall marketing budget system with the guidance from Senior Marketing & PR Manager

o Implement new visual plan according to Brand Manager and Marketing & PR Manager’s guideline during product launch.

o Develop new VM strategy to enhance clients journey and engagement in boutiques

o Key lead to communicate with HQ on local needs according to the brand’s guideline

o Oversee and manage VM stocks database and ensure inventory and warehouse storage is at optimal level.

o Identify room for improvement on cost efficiency and drive implementation

o Compile regular VM report for management’s review on RMIS.

o Pay visit to boutiques to ensure VM standard is aligned with standard.

o Coordinate with external vendors and retail team on the installation schedule.

o Assist in establishing social media organic & paid strategy and campaign to increase brand’s exposure and sustain an engaging audience experience on a local level.

o Develop engaging, creative and innovative content complying with brand’s guideline for regular schedule postings on all digital channels (social media, website, email… etc)

o Collage campaign results from HQ and media titles, and analyze for management’s review and discussion for future planning

o Housekeep website details based on the latest distribution network and product launch.

o Monitor news clipping results and compile monthly news clipping report for local and HQ management.

o Support all press-related correspondence and coordination, including materials translation with agency.

o Coordinate with HQ, internal team and the press for any editorial shoots.

o Manage timepiece samples from HQ with different internal departments and external partners for various marketing & communications activities.

o Assist in planning and devising PR events for various marketing campaigns.

o Work with external vendors and retainer agencies for all event logistics.

o Onsite event support to ensure the smoothness of all event activations.

o Generate ongoing weekly and monthly reports based on performance and insights for management's review

o Keep up with global/local digital trend and share industry insights & best practice with internal team

o Always ready to accept additional responsibilities and able to deal with multi-tasks by offering support when required.

Requirements:

Very good command of English, Cantonese and Mandarin

5 years of experience in visual merchandising for luxury consumer goods industry / agency

University degree in Marketing

Adobe Photoshop or Adobe Illustrator skillsets are essential

Good command of Excel and PowerPoint

PR agency or event agency background will also be considered

Well organized, analytical mind, with hands‑on execution skills and can‑do attitude

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi‑brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi‑brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components.

It produces nearly all of the components necessary to manufacture the watches sold under its 16 watch brands and the multi‑brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry.

In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.

What can I earn as a Marketing Executive