Senior Marketing Executive, Central Support Office

Swire Hotels; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Benefits offered by this job

Complimentary room nights

Discounts at restaurants, bars & spa

Medical & dental benefits

Flexible working hours

Job summary

Swire Hotels, a group of hotel brands including Upper House and EAST, seeks a Senior Marketing Executive to tell captivating stories across the media landscape. You will work with brands globally, coordinating with properties to bring new ideas to life and drive strategic communications across channels.

The role requires 4+ years in brand communications/PR, fluency in English and Chinese, and ability to travel to properties.

Qualifications

• Minimum 4 years of experience in brand communications/ PR/ content for a global brand or an agency.
• Excellent communication skills in English and Chinese (Cantonese & Mandarin).
• Experience working with compact corporate and regional teams, as well as communications, PR and event agencies.
• Experience in managing multiple stakeholders with different perspectives and priorities.
• Regular travel to our properties.

Responsibilities

• Represent our brands Upper House, EAST and Swire Hotels to amplify stories across PR, social media, influencers and our own digital platforms.
• Manage PR, social agencies and influencer partners to ensure up-to-date, impactful and timely stories across channels, giving them strategic and on-brand direction to achieve our yearly goals for our brands, including important awards, thought leadership and executive interviews, and publicity in both consumer lifestyle as well as corporate channels across key target markets.
• Ensure our content and media coverage are in line with our strategic direction and drive SHG brands’ worldwide exposure from local initiatives and brand stories.
• Manage key brand campaigns and events from development to execution, including creative idea, production, overall logistics and post-campaign/event communication, collaborating with external partners and relevant team members throughout the process.
• Lead and work closely with our properties’ MarCom leads to guide and consolidate our activities to maximize the publicity opportunities of our campaigns in different countries.

Skills

Brand communications

Public relations

Content creation

Stakeholder management

Job description

Senior Marketing Executive, Central Support Office

While we do our best to review every application, if you haven’t heard from us within six weeks, it likely means we’ve moved ahead with other candidates this time. Rest assured, anything you share with us stays confidential and is used only for recruitment purposes.

Here at Swire Hotels, we don't do ordinary things. We thrive on the different and the exciting, and yes, perhaps a little quirky but without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Every day is a fresh page in our collective story.

Ready to join us at Swire Hotels?

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, Upper House and EAST, are found all over the world, with Upper House in Hong Kong, Shenzhen, Chengdu, Shanghai, and EAST in Hong Kong, Beijing and Miami. Each of these hotels are exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

SIX DISTINCTLY DIFFERENT PROPERTIES, TWO HOTELS BRANDS, ONE GROUP.

We craft our journeys with passions in:

Art – Perhaps the greatest expression of one person’s individuality which we proudly celebrate, art flows through everything at Swire Hotels.

Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.

Wellness – Everyone’s journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

Job Overview

This role plays an important role in the Marketing team to tell captivating stories about our distinctive brands across the complex media and social landscape in ways that are innovative, creative and strategic. We create ways for audiences around the world to find out about and experience our brands even before stepping in, and we collaborate tightly with our properties to bring new creative ideas to life. Those who are curious, creative, proactive, and excited about putting new ideas into action will find this role rewarding.

Key Responsibilities

Welcome to the core of what being a Senior Marketing Executive is all about!

Here's the quick lowdown on what you'll do day-to-day:

Report to the Assistant Director of Marketing – Brand & Communications

Represent our brands Upper House, EAST and Swire Hotels to amplify our stories across PR, social media, influencers and our own digital platforms

Manage our PR, social agencies and influencer partners to ensure up-to-date, impactful and timely stories across channels, giving them strategic and on-brand direction to achieve our yearly goals for our brands, including important awards, thought leadership and executive interviews, and publicity in both consumer lifestyle as well as corporate channels across key target markets.

Ensure our content and media coverage are in line with our strategic direction and drive SHG brands’ worldwide exposure from local initiatives and brand stories.

Manage key brand campaigns and events from development to execution, including creative idea, production, overall logistics and post-campaign/event communication, collaborating with external partners and relevant team members throughout the process.

Lead and work closely with our properties’ MarCom leads to guide and consolidate our activities to maximize the publicity opportunities of our campaigns in different countries.

Requirements

The Non-Negotiables (Must-Haves):

Minimum 4 years of experience in brand communications/ PR/ content for a global brand or an agency with a strategic vision for how to maximize business results

Excellent communication skills in English and Chinese (Cantonese & Mandarin), with a flair for language and a sharp editorial eye

Experience working with compact corporate and regional teams, as well as communications, PR and event agencies

Experience in managing multiple stakeholders with different perspectives and priorities

Regular travel to our properties

The Cherries on Top (Nice-to-Haves):

Internationally minded. Highly motivated and energetic with strong communication and interpersonal skills. Positive attitude, creative, and committed to excellence.

Affinity for international travel, lifestyle and business media

Well-developed leadership skills; strategic thinking with strong problem solving and organizational skills

Good understanding of and interest in the travel and hospitality industry, strong creative ideas and analytical skills

Experience in activating China market

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.

Creative Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.

Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.

Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

For Every Member of Our Family:

Stagger your working hours and have the flexibility to create a working schedule that fits you!

Turn up in smart casual attire and be as comfortable as you can at work.

Enjoy discounts at our restaurants, bars, and spa – at all locations!

Benefit from comprehensive medical and dental benefits, along with annual medical check-ups.

Enjoy COMPLIMENTARY room nights at all of our hotels because, who doesn’t love to travel?

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing executive?
• What is your highest level of education?